Morning Update: Dove’s Super Bowl ad is a tearjerker aimed at dads
Mashable: Dove’s Super Bowl ad will make a grown man cry
It looks like Dove may be the first brand to release its Super Bowl ad online — and it’s a tearjerker aimed at dads.
The ad consists of one word, “dad” (or “daddy”), which is repeated by boys and girls at different stages of their lives. The repetition is affecting, particularly on repeated viewings and may results in watery eyes from more than a few fathers.
The New York Times: Movie Studio by Amazon for Screens Big and Small
First the small screen, now the big screen. Amazon’s entertainment ambitions come in all sizes.
After winning acclaim for one of its original television productions, Amazon announced on Monday that it would produce and acquire films for theatrical release and early distribution on its Prime Instant Video service.
https://www.youtube.com/watch?v=lC3gHad4N5Q
Mumbrella Asia: Cathay invites world to live a life well travelled
Hong Kong airline Cathay Pacific has launched a global campaign that suggests that people who travel well live richer lives.
The McCann-created campaign includes a 60-second film featuring a mixed race family on holiday in Australia and a woman travelling solo in Southeast Asia.
AdWeek: This Hilarious Ad Imagines How Awesome Facebook Would Have Been in 1995
In its early days, the Internet was sort of the Wild West. Message boards, chatrooms and newsgroups were huge. Browsers, apps and social media were just a twinkle in its eye.
Well, what if Facebook—which launched in 2004—were around a decade earlier, in the primordial ooze of the Internet? The pretty hilarious fake commercial below imagines just that—and is actually a parody of the cult favorite America Online spot from 1995 (that’s “AOL” to you teens).
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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