Morning Update: Facebook advertises in Japan for first time; Bollore Group seeks controlling stake in Havas

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Mumbrella Asia: Facebook advertises in Japan for the first time

“Facebook has launched its first ad campaign targeting the Japanese market.

Created by Wieden + Kennedy Tokyo, the campaign is based on the idea that the most important thing you can be is a friend.”

AdAge: Bollore Group Seeks a Controlling Stake in Havas

“Investment company Bolloré Group put forth an offer on Friday to acquire control of the French advertising holding company Havas.

“The Bolloré Group has been a historical shareholder of Havas for more than 10 years,” Havas Chairman-Global CEO Yannick Bolloré said in a statement. “It currently holds 36.2 % of Havas’ shares. This offer is a step further in the ongoing relationship already existing between the two groups. By strengthening its capital position through this public offer, the Bolloré Group underlines its will to pursue its long-term commitment to Havas.””

Mashable: Snapchat Freaks Out Users With First Ad for ‘Ouija’

“Snapchat ads have officially arrived.

The photo sharing app’s first advertisement was a 20-second trailer for the upcoming horror movie from Universal Pictures, Ouija.

As previously outlined by the company, the ad appeared in the app’s “Recent Updates” section and users can choose whether or not they want to view the ad.”

The New York Times: Cord-Cutters Rejoice: CBS Joins Web Stream

“A new era of à la carte television arrived in earnest this week — seemingly all at once and more quickly than many industry executives and television fans had expected. And with it, the virtual monopoly that cable, satellite and telecommunications companies have had over TV programming is dissipating.

Just one day after HBO said it would start an Internet-only offering, CBS announced on Thursday its own subscription streaming service that lets people watch its live programming and thousands of current and past shows on demand.”


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