Morning Update: Facebook comes clean on video views; Clarkson’s new show name?; Don’t let footballers on Twitter; Huawei global pitch

Alex Hayes

September 18, 2015 8:24

AdWeek: Doritos Has Launched Limited-Time Rainbow Chips in Support of the LGBT Community

Now it’s not just Skittles that wants you to taste the rainbow.

Today, Doritos launched its product celebrating LGBT pride: Doritos Rainbows, created in partnership with the It Gets Better Project. The multi-colored chips, inspired by the Pride flag, were designed to raise awareness and funds for It Gets Better, which supports young people struggling with their sexual identity or bullying.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

Topics