Morning Update: Facebook comes clean on video views; Clarkson’s new show name?; Don’t let footballers on Twitter; Huawei global pitch

Doritos LGBT crisps

AdWeek: Doritos Has Launched Limited-Time Rainbow Chips in Support of the LGBT Community

Now it’s not just Skittles that wants you to taste the rainbow.

Today, Doritos launched its product celebrating LGBT pride: Doritos Rainbows, created in partnership with the It Gets Better Project. The multi-colored chips, inspired by the Pride flag, were designed to raise awareness and funds for It Gets Better, which supports young people struggling with their sexual identity or bullying.

The new chips’ branding, packing, website and all other branding materials associated with the launch were created by Goodby Silverstein & Partners, which also has worked on the brand’s Crash the Super Bowl contest.

Digiday: Facebook gives in to brand demands and lifts the veil on video views

The advertisers are winning the measurement fight with Facebook. For the first time, the social network is letting an outside party examine its ad books, giving brands an independent measurement of views.

Advertisers have been demanding such impartial audits to confirm the view counts that Facebook provides when billing them for their ads. It’s not just Facebook either. YouTube, Pinterest, Snapchat and others have been hearing from major advertisers that they want third-party measurements, according to sources. A recent Financial Times story said YouTube was close to announcing a third party measurement agreement.

Twitter already has one, and it’s with the same company that Facebook just partnered with: Moat. Facebook also said today that Moat would provide similar ad view verification services for brands on Instagram.

Buzzfeed: This Appears To Be The Name Of Jeremy Clarkson’s “Top Gear” Replacement Show?

The new show from former Top Gear presenters Jeremy Clarkson, James May, and Richard Hammond could be called Gear Knobs, according to trademarks registered by a law firm closely associated with Clarkson.

The former hosts have kept silent on the subject of a name for their new TV series since they signed a reported £160 million deal to make a new car show for Amazon Prime earlier this year.

Campaign: Agencies line up for Huawei global contest

Huawei, the Chinese tech giant, has contacted agencies ahead of a possible pitch for its global creative business.

A brief has yet to be issued but Huawei’s smartphone, mobile broadband and home devices division has asked London agencies for their credentials.

TeamHW, a bespoke WPP team, is Huawei’s global creative agency, while Isobar leads global digital marketing activity from Shanghai and London.

Mumbrella Asia: Footballers should not be allowed on Twitter, says former England star Paul Parker

David Hall interviews Paul Parker at Sports Matters

Former England, Manchester United and Chelsea footballer Paul Parker said today that English Premier League football clubs should not allow their players to use social media, particularly Twitter, because they will inevitably slip up.

“Footballers are not always seen as the brightest [people], and they’re [voicing their opinions in public] on Twitter. The problem with that is, they will slip up. Too many players are slipping up,” he said at the Sports Matters conference in Singapore today.

The Guardian: Marketing at the Rugby World Cup: don’t just jump on the bandwagon

When it comes to event marketing, long gone are the light-touch days of putting out a few flag banners and distributing a complimentary, branded event map. Nowadays, more craft must go into a campaign to create an experience, make a genuine connection with fans and engage the consumer.

No better time then to look at the Rugby World Cup 2015, which kicks off on Friday with England v Fiji. Lots of brands from across the world have put huge efforts into their rugby-themed event marketing campaigns, which will run before, during and most likely after the event. Their aim? To capitalise on interest and gain as much traction (and noise) as possible.

The Drum: Adblocking software flies up app chart following day one release of iOS 9

Mobile advertising could be in for a huge hit as ad blocking software soars to the top of app charts worldwide following the launch of Apple’s latest operating system iOS 9.

Less than 24 hours after Apple made iOS 9 available, ad blocking apps such as Peace and Purify have taken the app store by storm as users install the web browser extensions as a means of speeding up browsing and preventing intrusive ads.

The UK app store chart has Peace, priced at £2.29, residing in the top spot on the same day as its launch. The app promises to “dramatically speed up web browsing by blocking mosts ads and privacy-invading trackers on web pages”. In the US Peace has also grabbed the number one spot while Purify has moved into number five.

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