Morning Update: Facebook rolls out live streaming; Spotify strategy chief exits; Brands celebrate #NationalUnderwearDay

facebook live streaming

AdAge: Facebook Adds Live Streaming but Only for Famous People

When mobile live-streaming apps Meerkat and Twitter’s Periscope caught people’s attention in the spring, some people started wondering if and when the trend would catch Facebook’s attention. Well, it has.

On Wednesday Facebook rolled out the ability for people to stream live videos of themselves to the social network that other people can watch and comment on, as they would using Meerkat or Periscope. And like Periscope, people will be able to store recorded versions of their live-streams so that people who didn’t catch them in time can watch them on the streamer’s Facebook page.

Mumbrella Asia: Tesco hails the sacrifices women make for their kids in Mother’s Day ad in Thailand

Supermarket chain Tesco has launched a campaign for Mother’s Day in Thailand.

A short film, created by Leo Burnett Thailand, tells the story of a parent who drives a taxi to support their child.

NY Times: Spotify’s Content Chief Moves to Online Video Start-Up Pluto TV

Spotify is losing a top executive to Pluto TV, a start-up in the fragmented and competitive world of online video.

Ken Parks, Spotify’s chief content officer and one of its longest-serving executives, will become Pluto TV’s executive chairman in October, the online video start-up plans to announce on Wednesday. While Mr. Parks will resign his position at Spotify, he is to remain an adviser to Daniel Ek, Spotify’s chief executive.

The Guardian: FA chairman backs criticism of football club bans on reporters

The chairman of the English Football Association (FA) has backed criticism of football clubs that ban media outlets, but admitted that he is powerless to stop them.

Greg Dyke wrote to the general secretary of the National Union of Journalists (NUJ) Michelle Stanistreet on Monday addressing the concerns she laid out in a letter to him about the “worrying trend” of banning journalists.

“As a former journalist, censorship of the media is an issue about which I have strong personal views, and I agree with much of what you say,” said Dyke, who is a former director general of the BBC.

vevo underwear day tweet

Digiday: 9 weird tweets from brands celebrating #NationalUnderwearDay

It’s National Underwear Day, a day that everyone observes except for Lenny Kravitz.

Although it seems like one of those made-up days that doesn’t exist outside of Twitter, it actually doesn’t have a brief history. Freshpair, an online retailer, established the day on August 5, 2003 as a way to “publicly shine light on unmentionables.”

Brands, besides Freshpair of course, are celebrating the day by balancing the fine line of being risqué while exercising restraint for the at-work audience.


Campaign: Jimmy’s Iced Coffee “keep your chin up” by Fearlessly Frank

Jim Cregan, the founder of Jimmy’s Iced Coffee, has released a rap video to promote his product. The film, created by Fearlessly Frank, features Cregan rapping about how he makes his drinks and is set in his hometown of Bournemouth. It is being seeded on Jimmy’s Iced Coffee’s YouTube channel. The work was created by Tom McInnes and David Sykes, and directed by Boris Thompson-Roylance through Deadbeat Films.


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