Morning Update: FDA bans anti-bac soap ingredients; the irrational fear of automation; marketing’s four M’s
https://youtu.be/bAI5rRB5-Bk
Ad Age: FDA Scrubs Shelves of Antibacterial Soaps Using Triclosan
The Food and Drug Administration (FDA) today finalised a rule to ban key ingredients from antibacterial hand and body wash products – including triclosan and trilocarban.
“Some data suggests antibacterial ingredients may do more harm than good over the long term,” said Janet Woodcock, director of the FDA’s Center for Drug Evaluation and Research, in a statement.”
L-R: Wendy Hogan, Sanchit Sanga, Matt Harty, Charles Less and Basil Chua
Programmatic advertising in Asia is challenged by a paucity of quality content and an “irrational fear” that automation will mean a race to the bottom on price when TV ads are bought by machines in this region, it was suggested during a panel debate in Singapore last week.
Moderating a panel on the programmatic opportunity for broadcasters at the Content Asia Summit, Wendy Hogan, a former Interactive Advertising Bureau Singapore chair who recently joined Oracle, suggested that what scares media owners about automation is yield, and that when television advertising is traded programmatically in Asia, as the panel agreed was inevitable, content will become commoditised and prices will tank.
Ad Age: Forget Your Ps; Mind the Four Ms of Marketing
56 years ago, E. Jerome McCarthy conceived the 4Ps of marketing: Product, price, place and promotion.
Today, product is still the starting point for most marketing programs but the other three Ps are not particular helpful. Price would seem to be part of product. And Place and Promotion are fuzzy concepts. Instead of the 4Ps, a marketing mix for the 21st century might include the 4Ms: merchandise, market, media and message.
Poynter: The Newspaper Association of America is dropping ‘paper’ from its name
In a move that signals the changing fortunes of print in a media ecosystem dominated by digital news, the Newspaper Association of America is changing its name to the News Media Alliance on Wednesday.
In an emailed statement to Poynter Monday, Newspaper Association of America CEO David Chavern said the organization’s new name “doesn’t reflect any diminishment of newspaper” as news medium.
Campaign Live: Could cats on the Tube offer a glimpse of better advertising?
The upcoming Clapham Common Tube residency by the Citizens Advertising Takeover Service will show how young adland creatives can act to produce world-changing work, Simon Gwynn writes.
The man behind the audacious plan is James Turner, a former TV producer who spent nine years in media and comms roles at Greenpeace, and joined advocacy group The Syria Campaign as communications director in February.
