Morning Update: Fisher-Price ad captures the hopes of new parents

Mashable: Fisher-Price brings the tears in ad starring 2015’s first babies

Created in just 24 hours, Fisher-Price’s “Wishes for Baby” short film captures the hopes and dreams of new parents around the world.

The film was directed by documentarian Patrick Creadon, who is himself a father of three, and features some of the first children born in 2015.

AdWeek: Matthew McConaughey Returns for Another Round of Strange Spots for Lincoln

Matthew McConaughey’s oddly philosophical and rambling Lincoln spots were certainly some of the most talked-about (and parodied) ads of 2014. And now there’s even more to mock or meditate on.

AdAge: McDonald’s Describes New Brand Vision, Reaffirms Commitment to ‘I’m Lovin’ It’

McDonald’s on Friday described an updated approach to marketing its brand, but the long-running “I’m lovin’ it” tagline isn’t going anywhere.

The chain is instead “reigniting” the “I’m lovin’ it” theme “by introducing a new platform that puts more focus on lovin’,” said the company in a statement. The messaging will focus more on positivity “with more uplifting content and conversations in the lovin’ spirit.

Campaign: Adam & Eve/DDB’s first Virgin Atlantic TV ad

Adam & Eve/DDB’s first TV ad for Virgin Atlantic since winning the airline’s creative account in August challenges customers to pursue their goals and “let it fly”.

The ad, which is called “the idea”, first airs in the UK today (3 January) on Sky Atlantic during an episode of Without A Trace, and will run in 30, 60 and 80-second edits.

The ad opens on a man coming up with a business idea and then shows him travelling with Virgin Atlantic on a trip to pitch his brainwave. Throughout the spot, a voiceover talks about how “the world doesn’t go to you, so go to it”.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.