Morning Update: Fisher-Price ad captures the hopes of new parents

Mashable: Fisher-Price brings the tears in ad starring 2015’s first babies

Created in just 24 hours, Fisher-Price’s “Wishes for Baby” short film captures the hopes and dreams of new parents around the world.

The film was directed by documentarian Patrick Creadon, who is himself a father of three, and features some of the first children born in 2015.

https://www.youtube.com/watch?v=UoSLA9sReD0

AdWeek: Matthew McConaughey Returns for Another Round of Strange Spots for Lincoln

Matthew McConaughey’s oddly philosophical and rambling Lincoln spots were certainly some of the most talked-about (and parodied) ads of 2014. And now there’s even more to mock or meditate on.

AdAge: McDonald’s Describes New Brand Vision, Reaffirms Commitment to ‘I’m Lovin’ It’

McDonald’s on Friday described an updated approach to marketing its brand, but the long-running “I’m lovin’ it” tagline isn’t going anywhere.

The chain is instead “reigniting” the “I’m lovin’ it” theme “by introducing a new platform that puts more focus on lovin’,” said the company in a statement. The messaging will focus more on positivity “with more uplifting content and conversations in the lovin’ spirit.

https://www.youtube.com/watch?v=s87zEz4Ybho

Campaign: Adam & Eve/DDB’s first Virgin Atlantic TV ad

Adam & Eve/DDB’s first TV ad for Virgin Atlantic since winning the airline’s creative account in August challenges customers to pursue their goals and “let it fly”.

The ad, which is called “the idea”, first airs in the UK today (3 January) on Sky Atlantic during an episode of Without A Trace, and will run in 30, 60 and 80-second edits.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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