Morning Update: Grumpy cat stars in Friskies ad; House of Cards leads Golden Globe TV nominations

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Friskies Forms Internet Celebrity Cat Supergroup for Charity

“As if the yuletide media landscape weren’t already littered with enough novelty fare, five famous Internet kitties—Grumpy Cat, Colonel Meow, Nala Cat, Oskar the Blind Cat and Hamilton the Hipster—join forces for a Friskies music video called “It’s Hard to Be a Cat at Christmas.””

The Guardian: Ian Edmondson ruled ‘unfit’ to continue phone-hacking trial

“Ian Edmondson, a former news executive at the News of the World, has been deemed “unfit” to continue to stand trial over an alleged conspiracy to hack mobile phones.”

Mashable: So Your Ad Went Viral – Big Deal!

“Most brands would be thrilled to have a viral video. Kmart had three in 2013.

It all started back in April when “Ship My Pants,” an ad featuring that double-entendre uttered a dozen times in 30 seconds, went viral, ultimately netting 20 million YouTube views by year’s end.

The brand followed that with “Big Gas Savings,” another ad based on a mildly naughty double entendre, that is now at 6 million views. Finally, there was “Show Your Joe,” a holiday-themed ad that featured men playing “Jingle Bells” with their privates. That brought in another 15 million views, getting Kmart’s out to millions in social media.

So Kmart should be killing it now, right?

Not quite. The retailer’s same-store sales — a key measure of retail performance — fell 2.1%in the third quarter. “

AdWeek: Cancer Patients Given Outlandish Makeovers to Help Take Their Mind Off the Disease 

“The Mimi Foundation is a French charity that helps cancer patients maintain their dignity and avoid feeling dehumanized by the disease. We’ve written about the organization before in 2010 when it created a moving short about a how kindness brings cancer patients back to life. In this new spot, 20 cancer patients get outlandish makeovers, wacky enough to make anyone smile. Then it captures the moment of the reveal and holds an art show to celebrate the amazing portraits.” Social and mobile drives record web traffic for Metro

“Metro’s website had record monthly global traffic in November of 20.1 million, according to the Audit Bureau of Circulation, with more than half of UK traffic coming from mobile.”

The Guardian: House of Cards leads Golden Globe 2014 television nominations

“New series pushed out old favorites when the Golden Globes announced its nominees for the best television productions, including first-time nods for three original shows from Netflix.

Newcomers including House of Cards and Masters of Sex eclipsed previous winners Mad Men and Homeland, the latter having just last year performed the rare feat of winning best drama series, best male actor, and best female actor. It’s the second year in a row Mad Men has not been nominated in the best drama category after winning it in 2007, 2008 and 2009.”

The New York Times: News Organisations Call on Syrian Rebels to End Kidnappings

“Thirteen international news organizations, including the BBC, The Associated Press and The New York Times, have written a letter to the armed opposition in Syria asking for assurances that their reporters will not be abducted.”

Mashable: Special K Ad Tells Women to Stop the ‘Fat Talk’

“Ladies, Special K wants you to stop with the fat talk.

According to the cereal company’s new 2-minute spot, 93% of women engage in some form of social media self-shaming. To help put an end to the negativity, online and in real life, Special K created a nondescript clothing store and posted real, fat-talking tweets around the store and on price tags.”


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