Morning Update: Tywin Lannister voices Winter Olympics promo; Guinness get stylish with ad

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Creativity-online: Game of Thrones actor voices The BBC’s foreboding Winter Olympics promo

“Charles Dance (who plays Tywin Lannister in Game of Thrones) is the intimidating narrator of this beautiful, scary promo created by the BBC to promote its coverage of the Sochi Winter Olympics. The dark spot via RKCR Y&R showcases the power of nature in all its snowy glory. Mr. Dance personifies Nature himself, warning athletes trying to overcome snowy mountains and desolate terrain that he was able to defeat those who came before them.”