Morning Update: Hipster moustache Yoga; Apple’s ad warning; Investigators look into rebates; First look at new Nielsen’s numbers

Creativity: This Hipster Has the Most Amazing Mustache (to Match His Amazing Notebook PC)

In this charming Lenovo ad, a hipster with a ridiculously elaborate mustache sits in a cafe while he manipulates his Lenovo YOGA 900, a new convertible notebook that lives up to its name. As he deftly moves it through its various positions — including laptop, tent and tablet — we watch as his mustache comically reconfigures itself, echoing his YOGA’s poses

The Guardian: New York Times links with Google for VR project

The New York Times is linking up with Google to distribute more than a million virtual reality kits to its subscribers next month as part of a new project called NYT VR.

The Google Cardboard kits, which turn a smartphone into a basic virtual reality headset, will allow NYT readers to watch the first film to come out of the project, The Displaced, which follows three children who have been forced out their homes in south Sudan, eastern Ukraine and Syria.

AdAge: ANA Hires Investigative Firms to Probe Agency Rebate Allegations

The Association of National Advertisers has hired two consultants to conduct an inquiry to get to the bottom of allegations that undisclosed rebates are influencing media agencies’ work on behalf of marketers.

Consultancy Ebiquity and its subsidiary Firm Decisions, experts on the players in the marketing and agency business, will work with K2 Intelligence, which is not associated with the industry but will bring expertise in “macro investigations, led by people who have experience in the law industry,” said ANA President-CEO Bob Liodice.

Mumbrella Asia: StarHub backs women in ‘The power to be’ ad

StarHub has launched a campaign around the coming women’s tennis finals in Singapore, which begin at the end of this week.

A 60-second ad, titled ‘The power to be’, features female athletes of all descriptions in action to the tune of Doris Day’s Que Sera Sera.

AdWeek: A First Look at Nielsen’s Total Audience Measurement and How It Will Change the Industry

It’s been two years since Nielsen first began developing a tool to measure viewers across all platforms—not just TV watchers as it has for the last 65 years. Since then, however, the project has attained mythical status among many advertisers, buyers and network executives. “I’ll believe it when I see it,” more than one has told me dismissively in recent months.

But the wait is almost over. Nielsen is putting the finishing touches on total audience measurement and gave Adweek an exclusive look at its new multiplatform measurement tool, which it says will forever change the industry. The company will begin sharing data with its clients this December and roll out the tool’s full capabilities early next year.

To paraphrase Seinfeld, total audience measurement is real and, given the industry’s growing cries this fall (in the face of more live TV viewership declines) for a tool that will finally allow them to fully measure and monetize viewers, it’s spectacular.

DigiDay: Now Apple is warning people about clicking ads   

First it was Tim Cook taking shots at ad-based companies like Google, whose business relies on ad-targeting consumers.

Then, it was Apple making it easier for people to block mobile ads on iOS9 while using the Safari browser.

Now comes the latest salvo: When users tap on an ad in Apple’s new mobile news app, they’re likely to see a message like these that ran in The Washington Post (left) and The Cut:

Apple news ad warning


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