Morning Update: how to market marijuana; clothing brand makes fake movie trailer; this year’s digital innovations
Poynter: How Kiva became the gold standard in weed branding
In 2010, when husband and wife team Scott Palmer and Kristi Knoblich were looking for just the right legal marijuana high, they found a real gap in the market. Edibles either tasted bad, were poorly labeled or just didn’t do it for them. So they decided to make their own.
Noticing that cannabis went especially well with chocolate, the duo worked with a chocolatier to use a “cold water” method that used no butter or any other solvent to create weed chocolates.
https://youtu.be/OGJ4rQXxvVc
Ad Week: This Hilariously Campy Fake Movie Trailer Is the Best Ad of 2016 That You Never Saw
We’re catching up on a few ads from 2016 that slipped through the cracks. And foremost among the advertising films we didn’t cover is this mini masterpiece from Moxie Pictures and the fashion brand Robert Graham—a wonderful fake trailer for a fake ’70s-style car movie called The Second Sound Barrier.
https://youtu.be/e27s1jOiH3I
Campaign Live: Top 10 digital innovations of 2016
Public Health England’s Sugar Smart app, which allows parents to scan food and drink products for sugar content, tops this year’s list of best digital innovations. Below is a list of10 of the best from 2016…
Rupen Desai has been named PR agency Edelman’s executive vice chairman for Asia Pacific, the Middle East and Africa.
The appointment of Desai, the former Asia Pacific regional president for Lowe + Partners, follows the promotion of Carol Potter to CEO of Europe & CIS earlier this month. Desai will be based in Singapore and will report to David Brain, president and CEO, Asia Pacific, the Middle East and Africa.
