Morning Update: how to market marijuana; clothing brand makes fake movie trailer; this year’s digital innovations

Poynter: How Kiva became the gold standard in weed branding

In 2010, when husband and wife team Scott Palmer and Kristi Knoblich were looking for just the right legal marijuana high, they found a real gap in the market. Edibles either tasted bad, were poorly labeled or just didn’t do it for them. So they decided to make their own.

Noticing that cannabis went especially well with chocolate, the duo worked with a chocolatier to use a “cold water” method that used no butter or any other solvent to create weed chocolates.