Foxtel signs record A-League deal with FFA and free-to-air deal also on its way

Foxtel has signed a $346m deal with Football Federation Australia for the Hyundai A-League, more than doubling the like-for-like value of the current broadcast contract over the next six years.a-league-soccer-hyundaiThe deal, which came together quickly over the course of the past week, guarantees Foxtel’s hold on the domestic league a year after being blindsided by Optus for the rights to the English Premier League little more than a year ago.

Fox Sports’ hold on the FFA rights includes the A-League, Socceroos, Matildas, W-League and FFA Cup matches, but will not include Socceroos World Cup Qualifying matches, the Asian Cup and Asian Champions League.

In a crucial step for the game, the commercial TV rights have been held over, with plans for a prime time Saturday night match to be broadcast on commercial TV from a next year.

The FFA is hoping to realise as much as $70m from the commercial rights.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.