Morning Update: ISIS rips off anti-smoking ad; Clarkson’s new Amazon ad; Viewmaster goes VR

isis nhs ad

The Drum: Isis hijacks NHS ad to discourage people from smoking

Jihadist extremist militant group Isis has “borrowed” NHS anti-smoking adverts in a bid to convince people living under its role to stop smoking.

The terror group, which is currently encamped across Syria and Iraq, has forbidden smoking under a strict interpretation of traditional Islamic law, reports The Independent. An image Isis posted on social media showed the anti-smoking message that would appear to have taken heavy inspiration from a Public Health campaign in 2013.

The GuardianThe new Amazon Fire TV Stick advert: poor Jeremy Clarkson’s forever alone

Jeremy Clarkson bursts through the doors of his mansion on a Segway, because he’s got something to tell you. He’s got an Amazon Fire TV Stick, you see, which means he can watch things like Netflix and that Channel 5 app you never knew existed whenever he wants. Having informed us of this, he slumps back into his sofa, satisfied. But there’s something sinister about this set-up.

Throughout the entire ad, we never see another person. Or even a hint that anyone else has ever lived here. This is the dream home that Clarkson bought with all that Amazon money, but he’s got nobody to share it with. He’s alienated everyone he’s ever loved, forced away all the remaining well-wishers willing to give him the benefit of the doubt. And now he’s alone. This is Clarkson as Daniel Plainview at the climax of There Will Be Blood. He’s gained the world, but at a price.

viewmaster vr

Adweek: View-Master Is Waking From Its Decades-Long Slumber, Thanks to Virtual Reality

On Dec. 1, Walmart stores will begin stocking the new View-Master, completing a national retail rollout that Mattel began several weeks back.

For those (under 30) people who don’t instantly recognize the name, View-Master is an iconic toy from the pre-digital era, and it’s one that Mattel has devoted considerable time and resources to redesign and reissue for a 21st century audience.

Equipped with a smartphone, an app, and View-Master’s lightweight plastic viewer, users will be able to “travel” to far-flung locations (space, famous cities, below the ocean, etc.)—all for $29.99.

AdAge: Republicans Launch Anti-ISIS Ad Onslaught

One is called “Leader,” another one “Lead,” a third “Can Leaders Like These Keep Us Safe?” They’re part of a crop of new ads from Republican candidates and organizations in direct response to the ISIS attacks in Paris.
“Leader,” a TV spot from Right to Rise, the PAC backing GOP hopeful Jeb Bush, perpetuates a national security message the group established earlier during campaign season, but with a specific anti-Islamic terrorism focus.

Campaign: Canon’s Lifecake launches brand campaign with teddy bear nostalgia

Lifecake, the photograph sharing application owned by Canon, is bidding to tap into nostalgic affection for teddy bears as part of its new integrated campaign.

The online film has been created by Razorfish. It promotes the app, which allows users to store their child’s pictures in one place, where they can be privately accessed online by family and friends.

Digiday: Confessions of an ad tech veteran on fraud: ‘Advertisers need to react to what’s happening’

Advertisers will lose $6.3 billion globally to bots in 2015, according to the Association of National Advertisers and security firm White Op’s “Fraud in Digital Advertising”study. Cracking it is a top priority for everyone.

Or at least it should be.

In the latest installment of Digiday’s Confessions series, in which we trade honesty for anonymity, we spoke to a media and advertising veteran, who has worked on the publisher, agency and network side on what’s holding it back.


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