News

Morning Update: Journo filmed ‘kicking’ refugee; Apple’s adblocking in spotlight; Wrangler or wrongler

The Guardian: Journalist appears to kick and trip fleeing refugees – video

A Hungarian journalist is captured first kicking a young girl and then tripping a man and his child, both running from Hungarian police. Video from index.hu posted to www.444..hu, shows László Petra initially filming fleeing refugees before turning and kicking a young girl.Video from reporter Stephan Richter then shows her trip of a man running from police.

apple ad block

AdWeek: Apple’s New Openness to Ad Blockers Threatens to Remove Publishers’ Mobile Ads

Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers by opening the door to ad-blocking technology on its massively popular mobile devices.

Ad blockers have been available on desktop browsers for years, but analysts say Apple’s backing has the potential to make ad blocking more mainstream, making it available to a wider group of consumers.

With Apple’s new tools, developers can build ad-blocking apps that consumers can download to wipe out ads on mobile sites when using Apple’s built-in Safari browser.

AdAge: Marketers Seeking Solutions to Ad-Blocking — Carefully

The nation’s largest advertisers are seeking solutions, technical and otherwise, to combat a new threat to the Internet, a growing movement to block their ads.

Dan Jaffe, the top lobbyist for the Association of National Advertisers, said it’s a delicate situation that calls for a carefully thought out solution. That isn’t within reach yet – even as ad blocking has erupted as a major problem.

Up to now, publishers have been the most worried about tools that strip their sites of ads, but among marketers, “concerns are growing,” Mr. Jaffe said.

wrangler and wrongler-1

Agency Spy: WE ARE Pi Illustrates the Difference Between Right and ‘Wrongler’

When we think of Wrangler jeans, we think of Friday nights spent hanging out at the mall enjoying a Slurpee and some New Jersey-era Bon Jovi.

But the brand still exists, and it would like young folks to view its name positively even if there are no semi-ironic hipster happenings in sight. On that note, the brand hired Amsterdam-based agency WE ARE Pi as its new Euro AOR in April, and the agency’s first work for its client skews toward the young ones and their desire to live free, die at some point and leave a corpse clad in tight jeans.

Samaritans plaster

Mumbrella Asia: The Samaritans call on Singaporeans to wear plasters on wrists for Suicide Prevention Week

The Samaritans of Singapore has launched a campaign this week to start a conversation around suicide.

The creative idea, devised by TBWA\Singapore, centres around a plaster that the charity is asking Singaporeans to wear on their inner wrists that carries the hashtag #howru.

 

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