Morning Update: Katy Perry’s sharks are back to work in new ESPN commercial

Mashable: Right and Left Shark are back to work in new ESPN commercial

Just a week after the Katy Perry’s sharks made their Super Bowl halftime show debut, they’re cashing in their fame for some of that sweet, sweet ad money.

In ESPN’s newest spot, SportsCenter anchors Bram Weinstein and John Anderson reveal themselves as Left Shark and Right Shark, respectively, as they return to ESPN headquarters after working the big game.

sports-illustrated-medusa-hed-2015AdWeek: Snickers Took Over the Back of SI’s Swimsuit Issue With a Ssssplendid ‘You’re Not You’ Ad

Snickers and BBDO New York have followed up their brilliant “Brady Bunch” Super Bowl adwith an inspired print piece—taking over the back cover of Sports Illustrated’s new Swimsuit Issue with this fantastic “You’re not you when you’re hungry” ad.

Hannah Davis, of course, is on the front cover of the magazine. But on the back is a much less traditionally attractive female—Medusa, in fact, whom models apparently act like when they haven’t had a Snickers in a while.

Cynics will suggest models are always hungry, and wouldn’t be caught dead rectifying that fact by wolfing down a Snickers bar in public. But leaving aside the issues of verisimilitude, this is a pretty great ad and media placement. The recasting of Sports Illustrated as “Super Irritated” is a particularly nice touch.

Creativity-Online: Old Masters Become Dirty Little Things in V-Day Ad for has found everything that’s suggestive about Europe and put it into this online film promoting its Valentine’s weekend breaks. The ad, by Adam & Eve/DDB London, leaves nothing to the imagination as we see close-ups of nude statues, trains going into tunnels, spraying fountains and more. While we’re not sure about some of them (ahem, since when is the Leaning Tower of Pisa a phallic symbol?), the montage will induce some giggles and — if reports are anything to go by — make a trip to Europe this weekend look dirtier than a trip to see “Fifty Shades of Grey.”

The Huffington Post: Newsquest Newspapers Are Actually Charging Students £120 To Write Stories For Them

A newspaper group is giving hopeful young journalists the “exciting” experience of working on its publications – but instead of paying them, is charging the students£120 if they want their articles published.

Newsquest heralded the launch of its “young reporter scheme,” which actually makes students pay not only for the pleasure of writing stories for the company, but also for a reference from the editor.


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