Virgin and Tourism Australia target US visitors during Oscars broadcast with new campaign
Tourism Australia is teaming up with Virgin Australia for a $4 million advertising blitz during this year’s Oscars to attract visitors from the $2.7 billion US market.
The integrated digital and TV-led campaign, which starts today and runs until March 24, combines Tourism Australia’s ‘There’s Nothing Like Australia’ destination imagery alongside a Virgin Australia call to action, ‘There’s No Better Way to Get There’.
It is the latest effort in an ongoing collaboration between the two brands under a three year $20 million marketing deal.
Interesting to see them partner with Virgin rather than the ‘national’ carrier, I wonder how many of the 537,600 US arrivals came by Qantas vs. Virgin and would be interesting to see some data in a years time. I like the partnership.
Did the flying kangaroo or Tourism Australia ditch its agency, who simply changed the uniforms of the super models and the logo? This stuff is stock footage now so it should come dirt cheap…
Clever collaboration.
OMG! Could it be any more clichéd? Been There is right, the onboard is QANTAS from years ago.
how does this work, qantas has hhheeeeeepppssss more US destinations than virgin and way more passengers, just because the 2 bosses of both of the companies had a spat doesnt mean that they should just ditch our national carrier for a forin owend airline (virgin) this makes people think that they have to fly virgin, and have to fly out of los angeles because that is vigins only us destination!!!
Nice ad for Virgin. Certainly getting their money’s worth. But without Qantas in the game TA aren’t in much of a position negotiate. Wonder how many Americans will be disappointed when they don’t get served oysters in economy. Does this mean we don’t think you can get a decent meal in California?
Great ad. If people are happy to fly out of LAX than then the wonderful service on VA is for them.