Morning Update: Kevinism: a belief women can’t hack it; NBC holds back Opening Ceremony broadcast; Is engagement BS?

Photographer Kate Ayrton | Source

Photographer Kate Ayrton | Source

Guardian: Kevinism: the belief that women still can’t hack it

For the aspiring leader, the rise and sudden fall of Kevin Roberts, the leadership expert and – until last week – chairman of Saatchi & Saatchi, presents a dilemma.

Are his copious hints on leadership, many contained in his new book, 64 Shots: Leadership in a Crazy World, with “Chairman Saatchi & Saatchi” on the cover, still worth reading? Should we still be quoting Roberts: “I’m at my best when I’m the captain”; memorising his precepts: “Spirit is the magnetic power that harmonises”; studying his four pillars of leadership: “Responsibility, Learning, Recognition and Joy”?

Or does Roberts’s abrupt departure from his chairmanship, following dismaying comments on female ambition, leave that advice, along with pretty much everything he has ever said, with only cautionary (assuming we forget about entertainment) value? Is it better to resolve, if you don’t want to end up resigning in disgrace, never to imitate Roberts’s idea of great management: “I just assume command” and always to abjure his trademark drivel: “Ideas have been my mission and thinking round corners my passion”?

NBC Rio 2016Business Insider: NBC won’t show the opening ceremony live, and their explanation is eyebrow-raising

The Olympics officially kick off on Friday night with the opening ceremony, where fireworks, preppy Team USA outfits, and even Gisele Bündchen will be featured from Rio’s Maracanã Stadium.

The event is scheduled to begin at 7 p.m. Eastern Time, but NBC, which paid $1.2 billion for the American TV rights, has said that it will broadcast the proceedings on a tape delay and the reasons are interesting, to say the least.

Here’s NBC Sports Group Chairman Mark Lazarus explaining his reasoning: “We think it’s important to give the context to the show. This opening ceremony will be a celebration of Brazilian culture, of Rio, of the pageantry, the excitement, of the flare that this beautiful nation has. We think it’s important that we’re able to put that in context for the viewer so it’s not just a flash of colour. And so we will air that on a one-hour delay.”

CreativityCampaign: Ken Robinson: ‘You don’t want a caste system for creativity

When Gillian Lynne was eight years old, her school said she might have a learning disorder because she would not sit still. Her mother took her to see a specialist. During the meeting, the specialist asked to speak to her mother privately, and left Lynne alone in his office with the radio on.

The adults watched through the window as Lynne started to move around the room to the music. The specialist turned to her mother and said: “Your daughter isn’t sick. She’s a dancer. Take her to a dance school.” She did and Lynne flourished.

Ad Age: Engagement Is a B.S. Metric and Your Ad Agency Knows It

Mar-tech and ad-tech advances have given marketing professionals a massive toolkit by which to gauge the relative success of any digital campaign. We now have the ability to track the actions that a user takes after seeing an ad no matter the brand marketer’s goal — purchases, site feature usage, email signup, brand lift or in-store visit.

So why are we as marketers (especially agency marketers) so stuck on the term “engagement?” Industry trends suggest that digital brand advertising — particularly on major publisher sites like YouTube — tend to favor engagement and awareness-oriented campaigns over performance-based campaigns.

Amy SchumerAd Week: Here Are the Nominees for the Second Annual #Femvertising Awards

Sheknows Media has released its list of nominees for the second annual#Femvertising Awards, honoring brands that have worked to challenge gender stereotypes.

As part of the company’s BlogHer conference it announced this year’s 15 nominees, including Bud Light, Microsoft and Girls Who Code. A new category, Dadvertising, was added this year to showcase work that retools how advertising portrays dads.

The finalists were selected by judges who work in marketing and activism (see list below). Winners will be determined through a voting process on the awards’ website.


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