Morning Update: Kmart puts a Christmas twist on ‘Ship My Pants’; Thank-You Batkid billboard
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Mashable: Kmart Puts a ‘Christmas Carol’ Twist on ‘Ship My Pants’
“Kmart has remade its massively popular “Ship My Pants” ad with all the same actors and the same script, but recast everyone in garb out of Charles Dickens’ “A Christmas Carol” and has given the original dialogue a Victorian spin.”
Beyonce’s album release is definitely shaping the future of the music industry.
1. She has released a ‘visual album’ with a music video for every track.
2. There was no pre warning, no marketing in the build up to the album release.
The shock value of the album release alone is making this album sell like hot cakes.
She’s a genius, it will be interesting to see just how many other artists follow in her foot steps and begin releasing visual albums in a similar style.
iTunes has been given a new life thanks to Beyonce.