Morning Update: Landon Donovan fine with not playing at the World Cup; Harvey Nichols holiday campaign wins at Cannes
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Mashable: Landon Donovan Isn’t Playing at the World Cup, and He’s Fine With It
“Landon Donovan may not be on U.S. National Men’s Soccer Team’s roster, but at least he’s included in the video game world.
The Los Angeles Galaxy player showed off his sense of humor in an ad for an EA Sports game called 2014 FIFA World Cup. Who needs Brazil when you can trade in soccer cleats for fuzzy slippers?”
The Guardian: Fox will get £6.8bn windfall from BSkyB’s pan-European pay-TV deal
“Rupert Murdoch’s 21st Century Fox would enjoy “a windfall of as much as €8.5bn” from the formation of a pan-European pay-TV business,reports the Sunday Times (proprietor: R Murdoch).
BSkyB, as Media Guardian reported last month, is seeking to buy out its sister companies in Germany and Italy. All three businesses are, of course, controlled by Fox.”
The New York Times: For Katie Couric, Shift to Web From TV Is Complete
“After three decades of continuous work in television, Katie Couric has now officially moved on to what she is calling “my new chapter.”
That means closing production on the now-canceled syndicated talk show that has carried Ms. Couric’s name since 2012 and shifting full time to Yahoo, which late last year named her its “global anchor.” In that role, she has conducted interviews with politicians and celebrities for Yahoo’s website.”
https://www.youtube.com/watch?v=yeW81D5uqcw
AdWeek: Sarah Harbaugh and Jon Gruden Fight the Scourge of ‘Dad Pants’ for Dockers
“Dockers prepares men for fatherhood, among other things, in these two videos from Red Tettemer O’Connell + Partners, timed to Father’s Day. Former Tampa Bay Buccaneers head coach Jon Gruden gives a speech that is loaded to the gunwales with quotables (“You’re just hired help paid in groin kicks!”) to a room full of soon-to-be dads, while Sarah Harbaugh—wife of San Francisco 49ers coach Jim Harbaugh—tearfully warns men about the dangers of “dad pants.””
AdAge: Harvey Nichols ‘Selfish’ Holiday Campaign Wins Promo, Activation Grand Prix
“A box of paper clips. A sink plug. A bag of gravel. Those were among the creative assets that won the Grand Prix in the promo and activation category at the Cannes Lions International Festival of Creativity. The winning work: The “Sorry, I Spent It On Myself” Collection for U.K. retailer Harvey Nichols, created by Adam & Eve/DDB.”
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