Morning Update: Like A Girl wins Emmy; Donald Trump’s nemesis?; NFL returns to huge ratings
https://www.youtube.com/watch?v=XjJQBjWYDTs
AdAge: Always’ Hard-Hitting ‘Like a Girl’ Wins 2015 Outstanding Commercial Emmy
Leo Burnett’s Always ad “Like a Girl” took home the 2015 Emmy for outstanding commercial Saturday night at the National Academy of Television Arts and Sciences’ annual Creative Arts Emmy Awards ceremony at the Microsoft Theater in L.A.
The ad, directed by Lauren Greenfield and produced out of Chelsea Pictures, beat Gatorade’s Derek Jeter tribute “Made in New York,” via TBWA/Chiat/Day L.A.;Adobe‘s ad marking Photoshop’s 25th anniversary ,”Dream On,” from Goodby, Silverstein & Partners; as well as a number of ads created for the Super Bowl: Nissan’s “With Dad,” also from TBWA/Chiat/Day L.A.; Budweiser’s “Lost Dog,” via Anomaly, and Snickers’ “You’re Not You” spot “Brady Bunch,” from BBDO New York. (See the other contenders here.)
The Guardian: Hugh Hewitt: is he Donald Trump’s arch nemesis – or the antidote to Fox News?
In a trendy exposed-brick studio – fake bookcases, a backless chair with comfy cushions, a printed backdrop of the glittering Denver skyline behind it – Hugh Hewitt experienced a rare moment of near-exasperation on Tuesday.
He was watching CNN, on which he was to imminently appear, as the network’s anchor Don Lemon teased an interview with the American conservative’s interviewer of choice: “Coming up, the man who stumped Trump.”
“I did not stump Trump,” the man muttered.
AdWeek: No Deflation Here: Brady and the Patriots Pump Up Huge Ratings for NBC
NBC was ready for some football, and so were the viewers.
Roger Goodell might not have been happy about Tom Brady’s overturned suspension, but the National Football League broadcaster was surely happy to see the New England Patriots star Thursday night.
The Patriots’ 28-21 win in a rain-soaked Gillette Stadium over the Pittsburgh Steelers drew 27.4 million viewers and a 16.2 household rating, which makes it the the second-highest opening NFL kickoff game since the league began the format in 2002. It was the most-watched show on television since April’s NCAA men’s basketball championship (28.3 million viewers). The game peaked with 30.2 million viewers and a 17.5 rating from 9:15-9:30 p.m. ET.
The Drum: Ebay celebrates 20th birthday with Thames cake PR stunt
EBay has ferried a birthday cake down the Thames to celebrate its two decade anniversary.
The PR stunt culminates as part of the e-commerce giant’s month-long birthday bash.
Mumbrella Asia: Agencies form consortia for Singapore Tourism tender, incumbents JWT and Mirum withdraw
The contenders for Singapore Tourism Board’s global creative pitch have been revealed, with a number of agencies clubbing together in consortia to strengthen their positions.
Ogilvy has formed a collective of two agencies, and Saatchi & Saatchi and Grey have both formed consortia of three, with the latter teaming up with digital agencies Wunderman and Possible to form a unit called Comwerks.
Variety: ‘Game of Thrones’ Adds Essie Davis for Season 6
Australian actress Essie Davis has joined the cast of the upcoming season of HBO’s “Game of Thrones,” Variety has confirmed.
Davis will play an actress who stars in a play called “The Bloody Hand,” which is meant to mirror the world of Westeros. Davis’ character will play a version of Cersei Lannister.
The like a girl ad is absolutely fantastic.
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