Morning Update: McDonald’s launches next step in brand refresh; Justin Bieber claims untouched Calvin Klein photo is fake

AdAge: McDonald’s Launches Next Step in Brand Refresh With ‘Signs’

McDonald’s saw the sign.

The Golden Arches on Sunday is dropping its next brand spot for the refresh of it longstanding “I’m lovin’ it” platform, a 60-second TV commercial that focuses on the signs outside McDonald’s restaurants and the messages on the marquee. While they often advertise a new product or promotion, this ad will focus on the signs that show everything from community support to patriotism after the Sept. 11 attacks in 2001. McDonald’s typically leaves it up to local franchisees to post messages on its signs that they think will resonate best with customers, a spokeswoman said.

The New York Times: Charlie Hebdo Attack Chills Satirists and Prompts a Debate

The killing of a dozen people in Wednesday’s attack on the French satirical newspaper Charlie Hebdo has prompted an outpouring of tributes from cartoonists around the world, who have flooded the Internet with images ranging from the elegiac to the scabrously rude.

One showed a Kalashnikov facing off against a phalanx of pencils. Another, originally drawn several years ago and widely recirculated, depicted a hulking figure in a turban holding a sword over the head of a cartoonist hard at work at a desk, above the caption, “As if we needed more humorless editors looking over our shoulders, threatening cuts!”

But amid all the “I Am Charlie” marches and declarations on social media, some in the cartooning world are also debating a delicate question: Were the victims free-speech martyrs, full stop, or provocateurs whose aggressive mockery of Islam sometimes amounted to xenophobia and racism?

Campaign: NSPCC “I saw your willy” by Leo Burnett Change

The NSPCC has launched a campaign to help parents teach their children about internet safety. Leo Burnett, which won NSPCC’s advertising account in July 2014, created the spot through its Change division. The animated ad tells the tale of a young boy who sends a picture of his private parts to someone and ends up being a laughing stock. A teaser will run on TV that directs viewers to the full online film.

AdWeek: Justin Bieber Claims Untouched Calvin Klein Photo Is Fake

Justin Bieber sure made a lot of noise on the Internet this week.

On Friday, the music website published what it claimed to be an untouched image from the pop star’s new Calvin Klein ad campaign, but has now issued a retraction. The GIF suggested that Bieber’s head, arms, legs, chest and below-waist area were exaggerated in the final image.

While it’s still possible that the unretouched photo could be real (and that BreatheHeavy simply wants to avoid a lawsuit), the image does look a bit fishy, particularly since Bieber’s head seems sizably larger compared to the after photo.

Mashable: Ad agency exec creates dozens of lesbian emoji

There are emojis that represent gay lifestyles, with two girl characters and two boy characters, available to anyone who wants to use them to accent their digital messages.

That should cover it, right?

Definitely not, says advertising executive and graphic designer Kimberly Linn. In fact, that was just a beginning for the LGBT community and a shockingly sluggish one, at that.


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