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Stan unveils first Rebel Wilson ads, but no mention of launch date

Streaming service Stan has unveiled its first TV ad featuring brand ambassador Rebel Wilson, but has not yet revealed when it will launch.

Last week the joint Nine Entertainment Co and Fairfax Media service unveiled a teaser ad as well as its pricing of $10 per month.

The new ‘behind the scenes’ style ad, created by AJF Partnership, sees Aussie actress Wilson performs a series of bizarre stunts including donning lycra to roller skate, dressing as a mermaid and having her headdress set alight.

The ad sees the service ramping up its marketing with reports from Tech Guide over the weekend rival Netflix will launch in Australia on March 31, with a base price of $9.99.

Whilst Stan launches with Better Call Saul, the prequel to Breaking Bad, as an exclusive show, there is no mention of what content can be expected in the ad. Better Call Saul makes its US debut on February 8, with some suggesting that could be the launch date for Stan.

Wilson was unveiled as the face of the new service in November, with Streamco boss Mike Sneesby telling Mumbrella her recognition would help with promotion, but adding they would be tapping into the databases both Fairfax and Nine have through their subscribers.

He added: “We will be buying media but there will be some discounts in how we buy that media that will give us some advantages.

“There will be some advantage also around our databases. I mean Ticktek’s database is enormous as is Fairfax Media’s database. If Netflix could arrive in Australia with access to millions of Australian’s email databases that they could partner with they would be very happy.”

“It is part of (our strategy). It is part of the broader media value that we have got.”

Alex Hayes

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