Morning update: Morris the cat trials wearable tech; Virgin Media introduces the Sofa Bear

Morning everyone, from a wind and rain battered Sydney. Here’s what’s been happening overnight internationally.

https://www.youtube.com/watch?v=Df1qxtJuUmw

AdWeek: Morris the cat of nine lives leaps into the future with wearable tech

Morris the Cat, whose 9Lives cat food ads from the ’70s and ’80s are all over YouTube, shakes off the cobwebs and joins the 21st century in the brand’s new campaign—becoming the first cat to wear goofy smart-cam glasses in “Cat’s Eye View,” a sort-of-ARG interactive experience from agency EVB.