Morning Update: New York Post dares you to ignore its new ads; Singapore Airlines keeps faith with TBWA
https://www.youtube.com/watch?v=NUGBQkHnWtY
AdWeek: Asus Has Finally Created the Perfect Digital Device for Birds With Arms
“Stop it, you’re quilling me.
Birds with tiny human arms and hands soar in sublimely silly style thanks to SuperHeroes’s first global campaign for the Asus Transformer T100 2-in-1. It’s also the inaugural work from the New York office of the Amsterdam-based agency perhaps best known for its prankvertising efforts on behalf of LG.
In “Modern Birds,” a freaky fingered flock demonstrates the features of the Asus laptop/tablet hybrid. The idea is that birds know how to get stuff done #OnTheFly.”
AdWeek: New York Post Dares You to Ignore Its New Ads
“It’s as true in the New York Post’s advertising as it is in the tabloid’s in-your-face editorial content: “A good headline kicks you in the eyeballs.” The Post hasn’t advertised in more than a decade, and in this first wave of ads, after its digital relaunchlast year, the out-of-home effort reminds readers that the Post remains as New York as ever.
“The goal of the campaign was to capture and reinforce, across print and digital, consumer and trade, our core strength: getting people to pay attention to what we do through our wit, our irreverence and our truly unique voice,” explained Jesse Angelo, CEO, publisher. “[The] ‘Made You Look’ [campaign] accomplishes that.”
Mumbrella Asia: Singapore Airlines keeps faith with TBWA as advertising contract is extended beyond 2017
“Singapore Airlines, one of Asia’s most coveted advertisers, has renewed its contract with creative agency TBWA Worldwide without a pitch, bringing an end to speculation that the account would be reviewed, Mumbrella can reveal.
TBWA is to handle Singapore Airlines’ global advertising business beyond 2017, although no further details have been shared. SIA told Mumbrella in a statement: “We can share that TBWA remains our creative agency, however we are unable to disclose details of the agreement as it is confidential.” The account will continue to be run from Singapore.”
The New York Times: NBC and Netflix Shelve Projects With Bill Cosby
“In the latest fallout from the sexual assault accusations involving the comedian Bill Cosby, NBC and Netflix have set aside projects with Mr. Cosby, and a lawyer for him issued a denial of a new claim from a woman who said he raped her decades ago.
NBC said on Wednesday that it had dropped plans to develop a new situation comedy starring Mr. Cosby. The decision followed a week of revelations about accusations of rape and sexual assault against him.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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