Morning Update: Newcastle asks other brands to chip in for Super Bowl ad
https://www.youtube.com/watch?v=9rLILU3B5LY
Creativity-Online: Newcastle and Aubrey Plaza Ask Other Brands to Chip in for Super Bowl Ad
Newcastle Brown Ale and Droga5 clearly are going all-out in their 2015 Super Bowl ambush with yet another ad hoping to break into the big game with the help of other brands. Last week, they crashed Doritos’ popular “Crash the Super Bowl” contest with this parody film, and today, they’ve launched a new effort inviting other brands to pitch in and get an ad in the game together.
Mumbrella Asia: Singapore Airlines teaser video asks for our new year’s travel resolutions
In a video posted in social media today, Singapore Airlines filmed a selection of its customers talking about their new year’s travel resolutions.
The one-minute video, posted on Facebook and Twitter, featured people from all around the world talking about where they want to travel to. The film ends with the words “to be continued”.
https://www.youtube.com/watch?v=dYcvnzNllFY
Creativity-Online: Reebok’s New Spokes-Athlete Is . . . a Chicken
Nike previously unleashed an angry chicken onto the streets in one of its famous ads via Wieden & Kennedy, Portland. Now Reebok, along with agency Venables Bell & Partners, has put a high-energy fowl at the heart of its new campaign. Here, an exuberant clucker escapes from his cell at a chicken farm, running free across field and plain only to be stopped in its tracks by a shocking billboard exposing another entrapped species: humans at the gym. Finally, he spots a group of outdoor fitness enthusiasts and carries on with his journey.
Campaign: Aviva calls international creative review
Aviva, the insurance company, is reviewing its international creative advertising account, potentially spelling an end to its decade-long relationship with Abbott Mead Vickers BBDO.
Aviva’s decision to review its advertising account comes months after its chief marketing officer – and AMV BBDO’s main point of contact – Amanda Mackenzie, took a two-year secondment from the company to run a charity project.
The New York Times: Woody Allen Will Write and Direct TV Series for Amazon
After more than four decades of making films, Woody Allen is coming to television — streaming television.
Amazon announced on Tuesday that it had signed Mr. Allen to write and direct his first television series ever. The company said it had ordered a full season of half-hour shows, as yet untitled, which will make their debut on the service next year. It provided few other details.
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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