Morning Update: Nivea’s ‘stupid’ ad; 13 biggest perks packages; China bans social media as news source
Ad Week: See the Nivea Campaign That John Hegarty Called the Stupidest Thing He’s Ever Seen
Ready for a sunscreen-shitting seagull?
Sir John Hegarty, co-founder of Bartle Bogle Hegarty and all-around advertising legend, was jury president of the Titanium and Integrated Lions at Cannes this year. And his jury recognized plenty of brilliant work, including the Titanium Grand Prix winner, REI’s #OptOutside campaign.