Morning Update: Nov 1 – Haunted Honda Civic; Top 20 Halloween Vine and Instagram videos; Brooks-Coulson affair revealed to jury

This is Morning Update, our overnight wrap up of the international media and marketing news.

AdWeek: Ad of the Day: How Do You Get a Ghost Out of Your 1996 Honda Civic?

“It’s Halloween, folks. And you know what that means? Time to roll out the “spooky” marketing stunts! The yearly onslaught of Halloween-themed viral ads has become a tradition that’s getting up there with super-clever-but-actually-lame April Fools’ Day pranks on the list of overused holiday marketing strategies.”

AdWeek: The Top 20 Halloween Videos From Brands on Vine and Instagram

“It’s the first big Halloween for Vine and Instagram videos. And while Tide and Oreo have been doing some scary-fun seasonal stuff on the platforms, they’re hardly the one brands feeling creepy this week. Below, check out the 20 most-shared branded Vine and Instagram videos for Halloween, ranked by Unruly Media.”

The Guardian: Phone hacking jury told Rebekah Brooks and Andy Coulson had six-year affair

“Rebekah Brooks had a secret affair for at least six years with Andy Coulson, her successor as editor of the News of the World, it emerged at the Old Bailey on Thursday.” Web video creation tool Popcorn Maker remixed for journalists

“Video tool Popcorn Maker has been adapted for journalists’ needs, improving the speed at which interactive videos can be created.”


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