Morning Update: Nov 11 – Tear-jerking Christmas ad from John Lewis; George Clooney and Matt Damon in new Nespresso ad

This is our Morning Update, rounding up international media and marketing news from while you were sleeping. Get ready to sob… it’s the John Lewis Christmas advert

“Christmas just wouldn’t be Christmas without mince pies, roast turkey, crackers … and a tear-jerking advert from John Lewis.

The department store has long made it its mission to convert even the most avowed Scrooges, and this year is no exception.

The £7million Disney-inspired advert, which makes its TV debut tomorrow, tells the story of a selfless hare who is determined to make sure his best friend, a bear, doesn’t miss Christmas for once.”

The New York Times: Bloomberg News Is Said to Curb Articles That Might Anger China

“The decision came in an early evening call to four journalists huddled in a Hong Kong conference room. On the line 12 time zones away in New York was their boss, Matthew Winkler, the longtime editor in chief of Bloomberg News. And they were frustrated by what he was telling them.

The investigative report they had been working on for the better part of a year, which detailed the hidden financial ties between one of the wealthiest men in China and the families of top Chinese leaders, would not be published.”

Mashable: Ads Will Use Your Twitter Profile to Find Out If You’re an Introvert

“Trying to derive a person’s wants and needs — conscious or otherwise — from online browsing and buying habits has become crucial to companies of all kinds.

Now IBM is taking the idea a step further. It is testing technology that guesses at people’s core psychological traits by analyzing what they post on Twitter, with the goal of offering personalized customer service or better-targeted promotional messages.”

AdAge: Magazines’ Next Big Goal: Reaching Latinas In English

“Magazine companies are increasingly shifting their attention to the surging Hispanic community in the U.S. and their impressive buying power.” New report charts 25 most-read digital news brands in UK

“A new report shows the 25 most-read digital news brands in the UK.

Mail Online is top of the list, followed by the Telegraph and then the Guardian. Newsquest comes in at number five followed by Johnston Press in sixth place.”

Mashable: 4 Businesses Winning With Mobile Advertising

“With 17.4% of web traffic coming directly from mobile this year alone, a 6% uptick since 2012, it’s no wonder that more and more companies are developing smart mobile advertising strategies to increase brand awareness.”

The Guardian: Ad  break: George Clooney and Matt Damon for Nespresso, Lexus, M&S

“George Clooney has been trading on his famed irresistibility for Nespresso for a few years now. In the latest commercial, his celebrity is once again exploited by a young woman looking to be alone with her coffee – but this time he has a plan to turn the situation on its head by drawing the female mob’s attention to the presence of fellow heart-throbMatt Damon. What could possibly go wrong?”


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