Morning Update: Nov 7 – Old-school pitch for news app; Everything ad people love jammed into 90 seconds; Internet kills the video store

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Modern-Day News App Gets the Most Old-School Pitch You Can Imagine

“If there’s one thing that says breaking news in the era of social media, it’s an old white guy smoking cigarettes on a boxy television. That’s the ironic and all-around odd approach takes in the promo video announcing its new site and app design.”

The Guardian: Sven-Goran Eriksson’s phone hacked over period of years, court hears

“Former England football manager Sven-Goran Eriksson had his phone hacked by the News of the World between 2002 and 2006, the Old Bailey has heard.”

AdWeek: Absolutely Everything That Advertising People Love, All Jammed Into 90 Seconds

“Did you know advertising professionals love Helvetica, foreign films, bourbon, pornography and muting TV commercials? OK, you probably did know all that, but kudos to Lowe Roche for compiling a bunch of these agency lifestyle stats (specific to Canada, but mostly universal) into one video meant to appeal to all its industry peers.”

AllThingsD: Pinterest Hires San Francisco Chronicle President Joanne Bradford to Lead Advertiser and Media Partnerships

“If Pinterest’s recent advertising test with “promoted pins” wasn’t a clear enough sign that it’s ready to generate some revenue, its latest hire surely is.

Sources have told AllThingsD that the social scrapbooking startup has hired digital-media veteran and current San Francisco Chronicle president Joanne Bradford as head of partnerships.”

The Huffington Post: Page Three: Our Female Readers Love It More Than Men, Says Sun Editor David Dinsmore

“The Sun’s female readers are more keen on Page Three than the men, the paper’s editor has claimed.

David Dinsmore said readers had told him “loud and clear” not to axe the controversial feature despite a vocal campaign.” Tool for journalists: Lissted, for informed Twitter list creation

“Tool of the week: Lissted

What is it? A searchable database of influential and recognised Twitter accounts based on real world importance and online interaction.

How is it of use to journalists? Filtering out the noise of social media is a constant struggle for journalists, so Lissted collects the most relevant and recognised Twitter voices into a searchable database.”

The New York Times: Internet Kills the Video Store

“Blockbuster, which had more than 9,000 retail stores across America nine short years ago, will close over the next two months the few hundred video-rental stores that it still has, the company’s owner, Dish Network, said Wednesday in a bittersweet but long-expected announcement.”


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