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Morning Update: NRA’s sinister bullet tweet; Twitter’s new ad platform; Netflix’s hiring spree

NRA bullets tweet

The Guardian: NRA responds to New York ammunition bills with menacing photo of lawmakers

A National Rifle Association publication targeted a pair of New York state legislators who sponsored recent bills aimed at limiting ammunition by tweetinga threatening photo on Monday of several bullets strewn across polaroid pictures of the two women.

New York state senator Roxanne Persaud and Assemblywoman Jo Anne Simon, both Democrats in Brooklyn, sponsored twin bills a few weeks ago to help control the sale of ammunition by limiting bullet purchases over a 90-day period to twice the gun’s capacity, and stopping the sale of ammunition to those unauthorized to own such a weapon.

AdAge: How Twitter’s New Ad Format Will Get People Tweeting About Its Advertisers

People talk about a lot of things on Twitter, and now Twitter has come up with a new attempt to get those people talking about the company’s advertisers.

Twitter is testing an ad format that prompts people to tweet an advertiser’s message to their followers, which may be better received than if the message came directly from the brand. Described in a company announcement as a way for advertisers to spark conversations on Twitter related to their brands, the ad format could be another way for marketers to get influential Twitter users, in particular, tweeting about their brands.

Equinox xommit to something

AdWeek: W+K’s New Ads for Equinox Show Wild Visions of What Your 2016 Should Look Like

Equinox is back with another striking print, digital and outdoor campaign from Wieden + Kennedy New York that looks more like fashion advertising than something a gym, even a high-end one, would put out. And the concept goes well beyond workouts, too, pushing the concept of “commitment”—not just in exercise but in life.

Fashion photographer Steven Klein shot the seven new ads over three days in Los Angeles. They celebrate various forms of commitment, Equinox says, in socially relevant areas like activism, sexuality, lifestyle choices and women’s rights.

Mumbrella Asia: Netflix on hiring spree for new year APAC push

Netflix logoNetflix, the US-based movie and TV streaming giant, is looking for marketers to help build its presence in Asia Pacific as it looks to roll out its service early this year, with jobs in the market for an APAC director of partner marketing and a regional social media manager.

Just posted a day ago on LinkedIn, the director of partner marketing position, which involves helping to define the overall Netflix marketing strategy for APAC, has already attracted 712 applicants.

The Singapore-based role will lead marketing relationships with Netflix partners in sectors including consumer electronics, broadband providers/ISP, telcos and financial services. He or she will report to the VP of marketing.

The Verge: Welcome to a week at the mall of the future

I’ve just landed in Las Vegas for my seventh consecutive Consumer Electronics Show, and I feel like I’m finally grasping what this grand gathering is about. It’s the world’s largest, most futuristic mall — in existence for just a few days — but instead of selling wares directly to you, it previews what is to come. If a regular mall is a temple to consumerism, CES is the holiest shrine, the source of all consumable creation.

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