Morning Update: NZ’s driving-safety ad; What’s in giant Amazon package?; A year in selfies

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Mashable: This Powerful Driving-Safety Ad Will Give You Goosebumps

“It seems like it’s hard to find a new way to tell drivers to be more careful, but this ad from New Zealand manages to do just that.

The public-service announcement, from NZ Transport Agency, dissects an accident by freezing the moment before impact. A man who pulled out of an intersection too fast pleads for his life and that of his son. The request falls on deaf ears, though. “I’m going too fast,” replies the driver of the oncoming car. The point: Other drivers make mistakes, too, so be careful.”

The Guardian: Rebekah Brooks’s PA told police she disposed of 30 of her own notebooks

“Rebekah Brooks’s secretary told police she threw out or recycled 30 notebooks in the seven boxes of archived material she retrieved from the News International archive just days before the News of the World closed.” Personalisation and engagement key in redesign

“The New York Times will relaunch its website tomorrow with a range of new features to bring it up to date with changes at the organisation and the wider digital landscape.”

The New York Times: ‘S.N.L.’ Hires Black Female Cast Member

““Saturday Night Live” concluded its search for a black female cast member on Monday when it hired Sasheer Zamata, a young sketch comedian who has been performing in the New York area for the last four years.”

Mashable: Time-Lapse of Beer Fermenting Will Make You Want a Drink

“Your beer is alive.

Beer brewing company Sierra Nevada released a time-lapse that shows the process of turning a concoction of wort, hops and yeast into the alcoholic beverage we all know and love.”

amazonAdAge: Check Out This Insanely Huge Amazon Package

“A mystery about a giant Amazon package has popped up in social media, and it has even Jerry Seinfeld buzzing.

Yesterday, Reddit user Listrophy posted this image on Imgur, the image-sharing site, with the title”What’s the largest item you can have shipped from Amazon? Because I think my neighbor just got it.”” A year in selfies: Designer spends a year taking photos of himself and transforms them into this amazing GIF

“There’s no doubting 2013 was the year of the selfie but a young designer from Colorado took the craze of taking your own photo one step further.

Kyle Warfield, 23, took a selfie every day of the year, and then turned all 365 photos into a gif, or moving, film-type image.”

AdWeek: Life and Taxes: TurboTax Celebrates Your Milestones in Super Bowl-Bound Campaign

“Don’t think of your tax return as an annual blood sacrifice to our merciless bureaucratic overlords. Think of it more as a delightful recap of your exciting and eventful life!

That’s the upbeat message of TurboTax’s new campaign from Wieden + Kennedy, themed “It’s Amazing What You’re Capable Of.” With ads already running on TV and online, the campaign will also include a 60-second Super Bowl spot—the brand’s first. (In addition, parent company Intuit is donating a 30-second Super Bowl ad slot to a small business selected by voters.)”


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