Morning Update: Oct 15 – USA Today promotes columnists; Amount of fake traffic mind blowing; LG ads mock competitor phones
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Man Uses Grappling Hook and Rope to Flee Michael Wolff in USA Today Ad :
“USA Today has begun promoting several columnists in short YouTube videos—the most entertaining of which stars Michael Wolff, erstwhile Adweek editor and current writer for USA Today’s Money section. “
Mashable: Twitter Adds Scheduled Tweets for Advertisers Only:
“Twitter updated its advertising tools on Monday, enabling marketers to schedule and publish tweets directly from Twitter, the company announced in a blog post.”
Journalism.co.uk: Comment moderation guide offers advice for publishers:
“In recent months, the subject of comment moderation and how to build an environment which encourages a high-quality discussion has been particularly topical, as a number of news outlets began experimenting with new ways of integrating comments. And today, a combined guide and study focused on the area of comment moderation was released by the World Editors’ Forum.”
AdWeek: The Amount of Questionable Online Traffic Will Blow Your Mind:
“A few weeks ago, Lindsay Buescher, senior manager, analytics at Carat, read an article on Adweek.com about a company called FreeStreams.com that was pumping up its traffic by enticing Web users into accidentally visiting via hidden links on sites that house pirated content. As it happened, one of her agency’s clients, Red Bull, was a FreeStreams advertiser. Buescher was determined to find out what was going on.”
AdWeek: Agency Sets Up Its Office on the Sidewalk Once a Month to Soak Up the Real World:
“South African design firm Studio Shelf has been taking its laptops and a few pieces of colorful furniture outdoors and setting up shop one day a month in public spaces around Cape Town as a means of “testing the immediacy of design and seeing what the collaboration between designers, communities and businesses has to offer.”
AdAge: LG Mobile Ads Mock the Glaxays and iPhones on Which They Appear:
“Mobile banner ads don’t typically scream “creativity,” but this Scandinavian campaign by M&C Saatchi, Stockholm, for LG defies convention with its smart use of hardware recognition. To promote the brand’s G2 smartphone, the agency created a series of banners that recognized — and responded snarkily — to the competitor phones on which they appeared. For example, HTC owners would see “Tired of charging your HTC One?” followed by a message to try the LG G2 with 30% longer battery life.”
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The silence about fraudulent web traffic by the industry at large is astounding…
Seems we are no better than Wall St traders selling CDOs?
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I agree Tom – problem is, the revenue from this traffic probably makes up most of the profit margin for these businesses, most of whom operate on razor thin margins aside a handful. In digital its hard to solve problems, easier to create new ones.
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There will be lawsuits.
It’s going to be fun to watch…
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“Others ran video inventory continuously.”
Sounds familiar.
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