Morning Update: Oct 15 – USA Today promotes columnists; Amount of fake traffic mind blowing; LG ads mock competitor phones
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Man Uses Grappling Hook and Rope to Flee Michael Wolff in USA Today Ad :
“USA Today has begun promoting several columnists in short YouTube videos—the most entertaining of which stars Michael Wolff, erstwhile Adweek editor and current writer for USA Today’s Money section. “
The silence about fraudulent web traffic by the industry at large is astounding…
Seems we are no better than Wall St traders selling CDOs?
I agree Tom – problem is, the revenue from this traffic probably makes up most of the profit margin for these businesses, most of whom operate on razor thin margins aside a handful. In digital its hard to solve problems, easier to create new ones.
There will be lawsuits.
It’s going to be fun to watch…
“Others ran video inventory continuously.”
Sounds familiar.