Morning Update: Oct 21 – Tide Vine campaign, Deep links could change mobile ads, NBC new winter Olympics campaign

October 21, 2013 9:35

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Ad Week: Tide Is Using 7 Vines for Halloween

“Talk about low-hanging fruit (perhaps blood oranges). Tide has debuted a fun, seven-part Halloween campaign using Vine, Twitter’s increasingly popular six-second mobile-social video platform.”

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics

mobile ads Winter Olympics

1 COMMENTS

P.B. 21 Oct 13

Finally, a brand using Vine with engaging content that’s relevant to the platform (funny but not in a try-hardish way). Can’t say the same for others!

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