Morning Update: Oct 21 – Tide Vine campaign, Deep links could change mobile ads, NBC new winter Olympics campaign

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Ad Week: Tide Is Using 7 Vines for Halloween

“Talk about low-hanging fruit (perhaps blood oranges). Tide has debuted a fun, seven-part Halloween campaign using Vine, Twitter’s increasingly popular six-second mobile-social video platform.”

Mashable: How Deep Links Could Revolutionize Mobile Advertising

“‘Generally, I’d say that native advertising is just one of many use cases for native deep links,’ Itamar Weisbrod says. ‘So as of now, we’re powering more retargeting ads, some look like the usual banners, but some are actually native ads as well.'”

Ad Age: NBC jump-starts massive Olympic blitz

“NBC Universal isn’t set to unleash the full force of the promotional push for the 2014 Winter Olympic Games in Sochi until Oct. 29, but that isn’t stop it from jumping the gun this weekend.”

Ad Week: Strange Blueberries billboard

“Mysterious billboards are a thing now, I guess.

“The latest one getting national attention is on Interstate 69 in Flint, Mich. White letters set against a blue background read: ‘I’m concerned about the blueberries.’ Well, sure, aren’t we all?”


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