Morning Update: Oct 28 – Steven Gerrard stars in Xbox One ad; AdWeek puzzled by ban; University bans The Sun

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

The Guardian: Xbox One takes on PS4 with Steven Gerrard ad

“Microsoft has recruited England football captain Steven Gerrard andStar Trek actor Zachary Quinto for the global TV advertising campaign for its new Xbox Onegames console, which launches next month.”

AdWeek: Australia Bans Ad Solely Because One Woman Pushes Another 

“Australia’s Ad Standards Board recently axed the TV spot below for because a scene where the voluptuous spokeswoman pushes a younger woman into a wacky pratfall was considered too violent for broadcast. As an American used to entire blocks of ads during the Super Bowl where people get hurt for no reason, I’d say they were overreacting.”

Mashable: The 10 Most-Followed Brands on Instagram

“As Instagram gears up to roll out ads in the coming months, many brands are winning on Instagram without putting money behind their content.

The Ellen DeGeneres Show is the most popular brand on Instagram with 3.04 million followers, with National Geographic trailing close behind with 3.03 million followers.”

Mumbrella Asia: Singapore rebuffs advances of Ashley Madison

“Opposition is mounting in Singapore to the launch of a dating website that specialises in extra marital affairs.”

Huffington Post: UEA Bans The Sun As Students Protest Against Topless Page 3

“Students have voted to ban The Sun from being sold in their union shop, in the latest demonstration of anger towards the tabloid’s Page 3.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.