Morning Update: Pepsi promotes mini cans with celebrity filled ad; Activists upset over pro-breastfeeding ad
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=OCXr7ECpGQg
Creativity-Online: Pepsi Promotes Mini Cans with Blockbuster Oscars Ad
“Mekanism and Pepsi promote the beverage brand’s mini cans — which pack 100 calories in an adorable little package — with a Hollywood themed commercial set to debut during this Sunday’s Oscars telecast. The commercial is set on what looks like multiple Hollywood sets, and highlights “mini” quotes from films, like “Titanic,” “Gone With the Wind,” and more. For example, Cuba Gooding Jr. appears to say “Show me the mini,” a version of his famous “Jerry Maguire” line.”
Mini cans for soft drink is not a new idea, it was common in the 1970s. Back then beer cans also came in bigger sizes called tubes.