Morning Update: Pepsi promotes mini cans with celebrity filled ad; Activists upset over pro-breastfeeding ad

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Creativity-Online: Pepsi Promotes Mini Cans with Blockbuster Oscars Ad

Mekanism and Pepsi promote the beverage brand’s mini cans — which pack 100 calories in an adorable little package — with a Hollywood themed commercial set to debut during this Sunday’s Oscars telecast. The commercial is set on what looks like multiple Hollywood sets, and highlights “mini” quotes from films, like “Titanic,” “Gone With the Wind,” and more. For example, Cuba Gooding Jr. appears to say “Show me the mini,” a version of his famous “Jerry Maguire” line.”

Mumbrella Asia: Mystery clouds McDonald’s digital agency appointment in Vietnam

“Confusion over whether or not pitch happened has clouded the appointment of a digital agency by McDonald’s in Vietnam, revealed yesterday by Campaign Asia magazine.

The digital business was awarded to a recently merged local digital agency Riverorchid Notch. Social media duties were handed to GroupM’s Clickmedia.”

The Guardian: Rupert Murdoch paper prints picture of Duchess of Cambridge’s bare bottom

“One of Rupert Murdoch’s Australian newspapers has published a picture showing the Duchess of Cambridge’s bare bottom, refusing to follow a “ridiculous” ban imposed by the British media.

The image was taken during the royal couple’s tour of Australia in April when they showed off their infant son George, and was run in the Sydney Daily Telegraph a day after it appeared in German tabloid Bild, which declared she had a “beautiful bum”.”

mexico-city-breastfeeding-hed-2014AdWeek: Is This a Pro-Breastfeeding Ad Campaign or Soft-Core Porn? You Decide

Activists and health advocates are rightly upset over this poorly executed campaign to get Mexico City mothers to breastfeed. It shows topless celebrities with a carefully placed banner running right over their breasts that says, “No les des la espalda, dale pecho,” which translates to, “Don’t turn your back on them, give them your breast.””

Campaign Middle East: PHD wins Unilever’s digital media brief

“Unilever has handed its digital media planning and buying brief for the GCC to PHD following a competitive pitch.

The win is PHD’s biggest ever in the region and builds on its global relationship with Unilever, with the company having appointed PHD to handle the bulk of its global communication planning in October 2012.”

Ad Age: Conde Nast Drafts an Internal ‘Magna Carta’ for Native Advertising

“Conde Nast, publisher of Vogueand The New Yorker, has asked its editors and publishers to review a roughly 4,000-word document that lays out how the company will handle native advertising online, according to several Conde Nast executives.

The document’s aim is to give publishers and editors who might clash over native ads a quick reference guide to solve any disputes, the executives say. “There are things in there editors won’t like, and things in there that publishers won’t like,” one editor said.”

The Guardian: Andy Coulson prosecution not fair or rigorous, phone-hacking trial told

“Andy Coulson has been subjected to an unfair trial driven by a hostile police investigation, a jury at the Old Bailey has been told.

The investigation into the former News of the World editor and Downing Street spin doctor has been an unstoppable “juggernaut” that has not been “rigorous, open-minded or fair”, his counsel told the phone-hacking trial.”


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