Mumbrella live blog: Wednesday, May 28

Welcome to Mumbrella’s live blog, the rolling diary of everything you need to know in marketing and media. Refresh the page for the latest updates.

Top stories:

5:32pm – Ahead of tonight’s State of Origin match up News.com.au has decided to compare some past and present footy stars to animals. A bit risky you might think given the Adam Goodes controversies last year. Fortunately, every Queenslander is a cane toad, and the Blues appear to be cockroaches. Ummmm.

BH24:52pm – Totes amazeballs news, the Bondi Hipsters have begun production on their new sketch series, looking at past lives, called Soul Mates, which will air on ABC2 later this year.

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