Morning Update: Pernod Ricard set to disrupt; Instagram shop used by third of users; Deliveroo’s rebrand; trash talk with Andy Murray

Pernod Ricard is looking to introduce the Internet of Things (IoT) technology to more of its brands as it hopes to disrupt the market place and create an “ongoing conversation” with consumers. Its Malibu brand has already turned 40,000 bottles into ‘digital touchpoints’, offering consumers access to exclusive content simply by tapping their smartphone on the bottle.