Morning Update: Ponds asks women to express themselves; Barnes & Noble push colouring books; Economist adopts time-based ad sales

WomenMumbrella Asia: Ponds calls on Asian women to express themselves more in campaign by Arcade

The Singapore office of Arcade has created a new Asia-Pacific-wide campaign for Unilever’s Pond’s brand to encourage women to express themselves more.

“Cry because it’s over, smile because it happened,” begins the ad, which is based on the insight that almost eight out of 10 women in China, Indonesia, India, Mexico, South Africa, Thailand, and the US wish they could express themselves more.

Ad Week: How Barnes and Noble Is Hitting Back Against Amazon—With Coloring Books

These aren’t easy times for Barnes & Noble, the book seller that’s holding its own amid vicious online competition from Amazon. Even if you don’t shop in its stores, it’s hard not to cheer the 142-year-old retailer on.

“After all, there’s not a whole lot an old-line retailer can do to fight a company that Silicon Valley blogger Benedict Evans has called a “ruthless, relentless, ferociously efficient company that’s building the Sears Roebuck of the 21st century.”

Digiday: The Economist adopts time-based ad sales

The Economist is ready to move beyond the impression and bet heavily on user attention-based selling as the future.

The publisher, which operates a hybrid subscription and ad-funded business model, is offering marketers globally the ability to buy readers’ attention in-app and online, on a cost-per-hour (CPH) basis. The move follows the Financial Times’ adoption of time-based selling in early 2015.

New York Times: Time Warner Cuts Profit Expectations, and Media Stocks Dip

Media giants have fallen back into a ring of fire.

The stock prices of companies across the industry tumbled on Wednesday after Time Warner cut its profit expectations for 2016, leading its shares to plunge more than 6.5 percent by the end of the day.

The company, which owns Turner networks, HBO and Warner Bros. film studios, reduced its outlook for next year, citing the effects of foreign exchange rates as well as the company’s increased spending in content and technology. Although the investments are intended to improve the TV viewing experience, the costs could run into the hundreds of millions of dollars. Time Warner has now cut its forecast for its adjusted earnings per share for 2016 to $5.25 from its previous forecast of $6 a share. Executives said that the company continued to work through its budget process, so other factors could influence the outlook.


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