Ricky Gervais ‘anti-ad’ for Optus to launch Netflix takes Grand Prix at BEFest Awards
Optus’ offbeat Ricky Gervais campaign to launch its Netflix offering picked up three awards including the Grand Prix at the fourth BEFest Awards.
BeFest Grand Prix recognises the Optus campaign, featuring Ricky Gervais.
The campaign, which generated millions of views and conversations across social media and featured the comedian in an ‘anti-ad’, also won Gold in the Best Branded Content Campaign and Silver in Best Branded Entertainment (Fiction) at the awards. It was created by Emotive, M&C Saatchi, Starcom, Amobee, Fuel Communications & HSI London.
One Green Bean beat out Vice for the Content Company of the Year crown, with the PR agency also winning Gold for Best Content Strategy for its work with Meat and Livestock Australia.
Host won three awards – two Golds and a Silver – for its work on Pizza Hut’s ‘A little bit hot OR a little bit cheesy’ and Air New Zealand’s ‘Meanwhile in New Zealand’ campaigns.
The Samsung Slideliner by Traffik picked up two Golds to add to its haul in the Best Use of Experiential and Best Sponsor Integration categories.
Production company Revolver/Will O’Rourke picked up three Silvers including in Best Use of Music for the #Shotbysound work for David Jones which was a collaboration with TBWA/Maud and Universal Music to create a Daniel Johns music video.
The winners:
AWARD 1 BRONZE: BEST BRANDED ENTERTAINMENT (FICTION)
Taste Creative for Australia Post – The Real Stories Project
AWARD 1 SILVER: BEST BRANDED ENTERTAINMENT (FICTION)
Emotive, M&C Saatchi, Starcom, Amobee, Fuel Communications & HSI London for Optus – Optus launches Netflix with Ricky Gervais
AWARD 1 GOLD: BEST BRANDED ENTERTAINMENT (FICTION)
Host Sydney for Pizza Hut – A little bit hot OR a little bit cheesy, either way a whole lot yum
AWARD 2 BRONZE: BEST BRANDED ENTERTAINMENT (NON-FICTION)
Clemenger BBDO Sydney for Dolmio – The Dolmio Pepper Hacker
AWARD 2 SILVER: BEST BRANDED ENTERTAINMENT (NON-FICTION)
Finch & Colenso BBDO Auckland for Volkswagen – Reduce Speed Dial
AWARD 2 GOLD: BEST BRANDED ENTERTAINMENT (NON-FICTION)
Host Sydney for Air New Zealand – Meanwhile in New Zealand
AWARD 3 BRONZE: BEST USE OF FILM CRAFT / BEST EXECUTION
Vice Australia & Carat for Holden Astra – Cars vs Drones
AWARD 3 SILVER: BEST USE OF FILM CRAFT / BEST EXECUTION
Revolver/Will O’Rourke & Bazmark for Chanel No. 5 – The One That I Want
AWARD 4 BRONZE: CONTENT COMPANY OF THE YEAR
3rdspace
AWARD 4 SILVER: CONTENT COMPANY OF THE YEAR
Vice Australia
AWARD 4 GOLD: CONTENT COMPANY OF THE YEAR
One Green Bean
AWARD 5 BRONZE: BEST BRANDED PUBLICATION (PRINT OR ONLINE)
Telstra Business & Bauer Custom Media – Smarter Business Ideas
AWARD 5 SILVER: BEST BRANDED PUBLICATION (PRINT OR ONLINE)
Junkee Media & Qantas – AWOL
AWARD 6 BRONZE: BEST USE OF EXPERIENTIAL
Tongue, R/GA & Telstra – The Big Selfie Stick
AWARD 6 SILVER: BEST USE OF EXPERIENTIAL
Revolver/Will O’Rourke & DDB Auckland for Sky Television’s History Channel – The Unforgotten Soldiers
AWARD 6 GOLD: BEST USE OF EXPERIENTIAL
Traffik & Edelman for Samsung – SlideLiner
AWARD 7 BRONZE: BEST USE OF INTERACTIVE/GAMING
The Creative Shop for AFC Asian Cup Australia 2015 – Host City Brand Activation Services
AWARD 8 BRONZE: BEST USE OF MUSIC
The Sound Campaign for Jagermeister – Number56
AWARD 8 SILVER: BEST USE OF MUSIC
TBWA/Maud, Revolver/Will O’Rourke, David Jones & Universal Music – #Shot by Sound
AWARD 9 BRONZE: BEST USE OF A SMALL BUDGET
Ikon Communications & Contently for Australian Avocados – The Mash-Ups
AWARD 9 SILVER: BEST USE OF A SMALL BUDGET
3rdspace & Boost Juice – What’s your name game
AWARD 10 BRONZE: BEST CONTENT STRATEGY
Junkee Media for Qantas – AWOL
AWARD 10 SILVER: BEST CONTENT STRATEGY
CPA Australia – The Naked CEO
AWARD 10 GOLD: BEST CONTENT STRATEGY
One Green Bean for Meat & Livestock Australia – Better on Beef with the Honey Badger
AWARD 11 BRONZE: BEST SPONSORSHIP OR PRODUCT INTEGRATION
Network Ten Commercial Integration for Budget Direct – Captain Risky in the jungle
AWARD 11 SILVER: BEST SPONSORSHIP OR PRODUCT INTEGRATION
MediaWorks NZ & Beat Communications for V – Jono V Ben
AWARD 11 GOLD: BEST SPONSORSHIP OR PRODUCT INTEGRATION
Traffik & Edelman for Samsung – SlideLiner
AWARD 12 BRONZE: BEST BRANDED CONTENT CAMPAIGN
Host Sydney for Air New Zealand – Meanwhile in New Zealand
AWARD 12 SILVER: BEST BRANDED CONTENT CAMPAIGN
Leo Burnett Melbourne for SPC – #MyFamilyCan
AWARD 12 GOLD: BEST BRANDED CONTENT CAMPAIGN
BeFest Grand Prix: recogises the Optus Ricky Gervais campaign.
Emotive, M&C Saatchi, Starcom, Amobee, Fuel Communications & HSI London for Optus – Optus launches Netflix with Ricky Gervais
AWARD 13: GRAND PRIX
Emotive, M&C Saatchi, Starcom, Amobee, Fuel Communications & HSI London for Optus – Optus launches Netflix with Ricky Gervais
