Morning Update: Sainsbury’s Christmas ad escapes investigation; Barbie pitches creative

Campaign: Sainsbury’s Christmas ad escapes investigation despite 727 complaints

“The Advertising Standards Authority has decided not to investigate the Sainsbury’s Christmas ad despite 727 complaints that its depiction of the First World War was distasteful.

Sainsbury’s “Christmas is for sharing” spot by Abbott Mead Vickers BBDO featured the truce between the opposing trenches during WW1. The ad promotes a chocolate bar Sainsbury’s is selling to raise money for the Royal British Legion.”

“Amazon is offering free access to the Washington Post’s new app to owners of its Fire tablet, the first tie-up between the companies since the e-retailer’s founder Jeff Bezos bought the paper last year.

The WaPo app, which will be free for six months, will offer two editions, at 5am and 5pm US eastern time, with at least 100 articles, plus breaking news and other updates. The editions will be compiled by a team of 16 journalists working three shifts a day.”

Campaign: Agencies line up for Barbie creative brief

“Mattel, the toy-maker, is looking for a creative agency to handle its Barbie brand.

The US company is running the pitch itself from the US. The brief is for an agency to create activity for Barbie globally, but the focus will be on North America.

In November 2013, Mattel split with Ogilvy & Mather after half-a-century and handed its European advertising account to Lola, Lowe and Partners’ agency in Spain.” What to look out for before sharing stories from social media

“Videos and images from eyewitnesses shared on social media are often picked-up by news organisations to illustrate stories, or become a story themselves.

But if this user-generated content (UGC) is not what it claims to be, what should news outlets look out for when coming across such videos or photos?”


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