Morning Update: Sainsbury’s Christmas ad escapes investigation; Barbie pitches creative

Campaign: Sainsbury’s Christmas ad escapes investigation despite 727 complaints

“The Advertising Standards Authority has decided not to investigate the Sainsbury’s Christmas ad despite 727 complaints that its depiction of the First World War was distasteful.

Sainsbury’s “Christmas is for sharing” spot by Abbott Mead Vickers BBDO featured the truce between the opposing trenches during WW1. The ad promotes a chocolate bar Sainsbury’s is selling to raise money for the Royal British Legion.”

Campaign: Agencies line up for Barbie creative brief

“Mattel, the toy-maker, is looking for a creative agency to handle its Barbie brand.

The US company is running the pitch itself from the US. The brief is for an agency to create activity for Barbie globally, but the focus will be on North America.

In November 2013, Mattel split with Ogilvy & Mather after half-a-century and handed its European advertising account to Lola, Lowe and Partners’ agency in Spain.”

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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topics AmazonBarbieChristmascomplaintscreative pitchMorning updateSainsbury'ssocial media

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