“Mattel, the toy-maker, is looking for a creative agency to handle its Barbie brand.
The US company is running the pitch itself from the US. The brief is for an agency to create activity for Barbie globally, but the focus will be on North America.
In November 2013, Mattel split with Ogilvy & Mather after half-a-century and handed its European advertising account to Lola, Lowe and Partners’ agency in Spain.”