Morning Update: Samsung mocks Apple again; Old Navy recruits comic for new ad; No backlash for Olympic sponsors
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=fThtsb-Yj0w
AdWeek: Samsung Breaks Out Its Own No. 2 Pencil as It Mercilessly Mocks Apple Again
“Samsung is keeping up with its favorite advertising pasttime: beating up on Apple.
A new spot from 72andSunny takes aim at the iPad air, poking fun at the grandiose Apple commercial, voiced by Bryan Cranston, that played hide the skinny tablet behind a pencil. In Samsung’s cheekier version, the pencil isn’t starting poems or finishing symphonies. It’s cheating at golf, and getting stuck in ceilings. And hiding behind the iPad air is an “even thinner” Galaxy tablet, with all kinds of extra whiz-bang features.”
The Guardian: Rupert Murdoch told me to ‘keep my head down’, says Rebekah Brooks
“Rupert Murdoch urged Rebekah Brooks to “keep your head down” and did not approve of his editors “spouting forth” on the television and radio, the Old Bailey has heard.”
“A PR company representing MasterCard, who are a major sponsor for tonight’s Brit Awards for pop music, appear to have asked journalists to guarantee coverage of their client as the price of attending.
Before providing two journalists from the Telegraph with accreditation to attend the event House PR has asked them to agree to a number of requests about the coverage they will give it.”
AdWeek: Ad of the Day: Old Navy Just Made Its Best TV Commercial in a Long Time
“Old Navy had a long and largely fruitful relationship with Crispin Porter + Bogusky. But the retailer seems reinvigorated creatively since splitting from CP+B last summer.”
Mashable: Facebook Has No Plans to Bring Ads to WhatsApp
“”No ads. No games. No gimmicks.”
That is Jan Koum’s mantra. He’s said it at press events and he says it to himself. In fact, he keeps a note taped to his desk with those words written on it in blue pen.
On Wednesday, Koum’s company WhatsApp, a popular mobile messaging service, entered into a deal to be acquired by Facebook for $16 billion. Assuming the deal goes through, Koum and his team stand to gain significantly, both in terms of their personal finances and access to Facebook’s substantial resources.”
Ad Age: No Backlash for Olympic Sponsors: Chobani Rises Most
“Sponsors of the Sochi Olympics don’t seem to be experiencing the backlash that some had predicted over Russia’s anti-gay laws, new research suggests, and non-sponsor Chevrolet has achieved big boosts among gay and lesbian consumers by introducing a commercial showing gay families during Olympics coverage.
Lesbian and gay purchase consideration for Chevrolet has skyrocketed, according to YouGov BrandIndex, which says it conducts online polls of 4,300 adults each weekday from a representative sample of the U.S. population. Chevy’s perception and purchase consideration have barely moved among consumers more broadly, YouGov BrandIndex said.”
https://www.youtube.com/watch?v=hwVVbHJ_BfU
Creativity-Online: Pinocchio Has A (Disastrous) Try At Motivational Speaking In Latest Geico Spot
“Geico’s latest in its “Did You Know?” series of spots informs us that Pinocchio was a bad motivational speaker. We cut to a scene of the fairy-tale character conducting a self-help seminar, where his efforts to motivate attendees by telling them that they have potential are unfortunately undermined by…well, you can guess the rest. The campaign is by The Martin Agency, and this spot was directed by Radical’s Steve Miller.”
“Samsung has developed an app that allows users to donate the unused computing power of their mobile devices to scientific researchers — while they sleep. The Power Sleep app, developed by Samsung in Austria, as a collaboration with the Faculty of Life Sciences of University of Vienna looks like a smartphone alarm clock, but while its users sleep, eseentially turns their smartphones into network computers for scientific research in the battle against diseases such as cancer and Alzheimer.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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