Morning Update: Selena Gomez tweets worth $550K; Ford’s cactus car parts; Fox News – life after Ailes; JWT to recruit “blind”
Ad Week: Selena Gomez’s Social Media Posts Are Evidently Worth $550,000 Apiece
Celebrity women are absolutely dominating social media when it comes to personal branding nowadays, and Selena Gomez is the queen bee of digital buzz. According to measurement company D’Marie Analytics, the top six social influencers are either female pop stars like Gomez, Rihanna, Beyoncé and Taylor Swift—or their last name is Jenner, and first name is either Kendall or Kylie.
Ad Week: Ford Is Teaming Up With Jose Cuervo to Make Car Parts From Agave
Environmentally conscious auto manufacturing just got a shot in the arm—or rather, a shot of tequila. Ford and Jose Cuervo are teaming up to turn agave plant byproduct from tequila into plastic cup holders, fuse boxes and wiring for Ford cars and trucks.
The project is part of Ford’s #FarmtoCar campaign, an initiative that aims to replace petroleum-based plastics with plant-based materials in Ford’s vehicles.
Last week’s bombshell allegations of sexual misconduct by former Fox News anchor Gretchen Carlson against Ailes have prompted the almost unthinkable question among close watchers of the network (and the Rupert Murdoch global media empire of which it is a crucial part): What would Fox News look like without Roger Ailes?
It’s not yet even close to twilight for Fox News’ Sun King. It’s important to remember that charges like Carlson’s have been leveled before, and handily deflected.
Campaign Live: JWT London to use ‘blind recruitment’ for entry-level hires
The recruitment scheme, called JWT Pioneers, has up until now sought graduates, but the agency is now seeking applicants from a wider range of backgrounds.
Applicants will be still be asked to submit a CV, but the agency said this will no longer be looked at until the candidates are whittled down to a much later stage. Instead, applicants will now be asked to answer six questions which will be used to assess them for interview selection. JWT said submitting a CV limits diversity of opportunity to enter the advertising industry.
Influenster, whose 2 million members are comprised mostly of millennial women, surveyed 3,992 women around the age of 25 to find out their viewing habits for the upcoming games. The product discovery and reviews platform found that the overwhelming majority of millennial women that plan to watch the Olympics will do so in front of the television (75 percent) instead of livestreaming the competition (18 percent). Overall, more than half (54%) of millennial women surveyed are planning to watch any coverage from Rio.
Campaign Live: Look out for the invisibles and introverts in your agency
We’ve changed the way we work. We’ve changed the places we work in. This has changed the type of people who work in the industry. Change is a good thing. But there’s a side effect: we’ve made our industry uninhabitable for some of our most talented people.
We have all been seduced by the extrovert ideal. We’ve set up our modern workplace for the effervescent, exuberant, gregarious “ad guy”. This has made life worse for a certain type of person. The introvert. And from the agencies I’ve worked in, that’s a lot of people. And a lot of the best ones at that.
Ad Age: Google Can Now Deliver Native Ads Programmatically
Advertisers can now buy native ads programmatically in DoubleClick Bid Manager, Google said Tuesday at its DoubleClick Leadership Summit. Publishers can also make their entire native ad inventory on the web and in apps available programmatically.
The move, which was expected, comes nearly two months after the search giant said it would allow publishers to sell native ads in sales where there was a direct relationship with the advertiser.Mumbrella Asia: Starcom APAC president Mike Amour exits
Mike Amour, the APAC president of Starcom, is leaving the agency after 18 months in the job.
The Scot was hired as the regional agency head, with the exception of North Asia, when the media agency moved away from its sub-regional structure in January 2015, but moves on amid a wholesale restructure of parent company Publicis Groupe’s media arsenal.