Morning Update: Sept 18 – Mad Men Season 7 to screen over two years; new Time mag editor, Gap’s new Twitter campaign

This is Morning Update our overnight wrap up of the international media and marketing news. 

MadmenMashable: Expanded ‘Mad Men’ Season 7 to air over 2 years – the next season of the ad industry’s favourite show will screen over two years.

“The series’ final 14 episodes will be split over two consecutive springs in 2014 and 2015, akin to the model AMC used for Breaking Bad. Past seasons included only 13 episodes.”

Ad Age: New editor at Time, says magazine will always exist in print – the new editor of the weekly news magazine believes print will continue.

“We have a bigger audience than ever in our history — the magazine’s founders would only dream of having this audience. One reason the audience is so big is that we’re not depending on the Postal Service to reach them.”

BuzzFeed: Gap will test Twitter ad power with first TV campaign in four years – Gap is testing the effectiveness of video on Twitter.

“Before airing commercials on U.S. primetime Monday night, the brand released them on Twitter during the weekend.”

Quartz: In a year, Netflix’s competition shifted from Hulu to HBO to everything – the company is refreshing its approach to the online video market.

“Netflix is simply acknowledging that it doesn’t just compete with other TV networks (although, in another change to the document, Netflix calls itself a “movie and TV series network” for the first time). It also competes for attention with nearly any kind of leisure activity.”



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