Morning Update: Snapchat’s ‘privacy by design’ sunglasses; JWT launches print mag; what inspires creatives?
Digerati: Snap Inc. Does What Google Couldn’t – Exemplifies Privacy by Design
If there’s one thing to learn from Snapchat’s new camcorder sunglasses it’s that when products and services are designed from the ground up with the consumer in mind, they’ll have the best chance of succeeding.
Snapchat’s trendy new Specs are a fantastic example of this because they put the privacy of people on both ends of the lens front and center. It’s ‘privacy by design.
J. Walter Thompson partnered with Getty Images to launch a pop-up magazine at Advertising Week in New York. Using data, insights and trends garnered from the agency’s innovation group, the result, Glass, is meant to be a “more diverse and future-facing” version of a typical women’s glossy magazine.
Ad Week: How Starburst’s Little Lad Inspired Wheat Thins’ Famous ‘Family Guy’ Ad
What does Starburst’s classic Bus Station commercial, with the Little Lad, have in common with the famous Wheat Thins Family Guy spot? Lots and lots of mentions of the product name—a gag that Lisa Topol used to great effect in crafting the latter spot when she was a creative director at Being in 2012.
Ad Week: This Snapchat Game From Under Armour Turns You Into Cam Newton and Makes You Dodge Wolves
If you’re on Snapchat scrolling through the sports-centric channels on Discover you’re likely to see an invitation from Under Armour to play a game.
That game, It Comes From Below, allows Snapchat users to enter the world created by Droga5’s latest ad campaign for Under Armour starring Cam Newton.
Campaign Live: Western Union hires MullenLowe Mediahub for global media
The company has decided to consolidate its global offline and online media planning and buying, having used a roster of agencies on a project basis, including Vizeum for global above-the-line media.
Vizeum pitched for the consolidated business alongside Zenith. MullenLowe Profero has been Western Union’s global digital media agency since 2006.
Ad Age: ANA Chairman: ‘Our Perspectives Not Aligned’ With 4’As on Transparency
If it wasn’t already clear enough, a panel today at Advertising Week pretty much assured that the ANA and 4A’s are going their own way when it comes to solving the rebate issue.
Issues around media transparency will likely be solved “on a more individual marketer-to-agency basis versus having a global solution because of different perspectives in the membership of 4A’s,” said Tony Pace, chairman of the Association of National Advertisers, during a panel at Advertising Week.
topics
cam newton
Droga5
Family Guy
lisa topol
Mediahub
MullenLowe
snapchat
Snapchat Stories
Under Armour
Vizeum
what thins
