Morning Update: Snapchat’s ‘privacy by design’ sunglasses; JWT launches print mag; what inspires creatives?

snapchat-glassesDigerati: Snap Inc. Does What Google Couldn’t – Exemplifies Privacy by Design

If there’s one thing to learn from Snapchat’s new camcorder sunglasses it’s that when products and services are designed from the ground up with the consumer in mind, they’ll have the best chance of succeeding.

Snapchat’s trendy new Specs are a fantastic example of this because they put the privacy of people on both ends of the lens front and center. It’s ‘privacy by design.


 Ad Week: Why Did JWT Just Launch a Print Women’s Magazine?

J. Walter Thompson partnered with Getty Images to launch a pop-up magazine at Advertising Week in New York. Using data, insights and trends garnered from the agency’s innovation group, the result, Glass, is meant to be a “more diverse and future-facing” version of a typical women’s glossy magazine.


Ad Week: How Starburst’s Little Lad Inspired Wheat Thins’ Famous ‘Family Guy’ Ad

What does Starburst’s classic Bus Station commercial, with the Little Lad, have in common with the famous Wheat Thins Family Guy spot? Lots and lots of mentions of the product name—a gag that Lisa Topol used to great effect in crafting the latter spot when she was a creative director at Being in 2012.


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