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Alex Hayes

November 11, 2015 8:17

Campaign: Harvey Nichols aims to stamp out ‘gift face’ with Christmas campaign

Created by Adam & Eve/DDB, the 60-second spot features a young woman desperately trying to maintain her “gift face” – a forced expression of happiness – as she opens a series of presents from her family. The film ends with the tagline “Avoid #GiftFace. Give Harvey Nichols.”

The online ad was copywritten by Jo Cresswell and art directed by Sian Coole at Adam & Eve/DDB. It is part of an integrated campaign that includes print, in-store activation and digital.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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