Morning Update: Sony Mobile calls global pitch; Wieden & Kennedy wins Bud Light in US

1444The Guardian: Paddy Power lorry campaign says: ‘Immigrants, jump in the back!

If there was any doubt that the world of marketing is often all but indistinguishable from online trolling by bedroom-dwelling teenagers, proof has arrived in the shape of a promotional campaign for a bookmaker which makes light of the plight of migrants trying to reach the UK via Calais.

The promotion for Paddy Power, which has attracted predictable ire on social media, is in the form of a lorry, currently en route from Dover to Calais. It carries the slogan: “Immigrants, jump in the back! (but only if you’re good at sport)” with images of Jamaican-born England footballer Raheem Sterling, Mo Farah, originally from Somalia, Samoa-origin rugby player Manu Tuilagi and England cricketer Eoin Morgan, who is from Ireland.

Marketing Magazine UK: Women’s football: how brands can ride the gathering wave of popularity

England may have lost their semi-final at the FIFA Women’s World Cup, but their overall performance marked a triumph for the sport and reignited the UK’s faith in a national team playing the beautiful game. Marketing looks at the opportunities for brands eager to tap into the fervour surrounding women’s football.

In recent times, the words ‘England’, ‘football’ and ‘World Cup’ haven’t tended to conjure up images of sporting prowess, let alone attract big-cat metaphors, yet, this summer, a team of footballers from England has lived up to its nickname, the ‘Lionesses’.

This week got off to a great start for the team with victory over Canada, the host nation of the Women’s World Cup, becoming, in the process, the first senior England football team to reach the semi-finals of a World Cup tournament since 1990.

AdWeek: This Remarkable Ad Shows Just How Science Can Improve Real People’s Lives

If you think rigorous scientific research is boring or self-serving, this short film from the Netherlands just might change your mind.

Amsterdam-based agency 1Camera and director Hugo Keijzer employ some deft storytelling as they follow five scientists from different fields around the world, all working to improve people’s lives in significant ways. Running more than four minutes, the film is the cornerstone of “Science Can Change the World,” a new campaign from Royal Dutch DSM, a life and materials sciences company.

Campaign US: Sony Mobile calls global pitch

Sony Mobile is reviewing its global creative business, which is currently handled by Adam & Eve/DDB.

The company has issued RFIs and pitches are due to take place later this month. Adam & Eve/DDB is understood not to be repitching for the account. Sony Mobile is believed to be offering 90-day payment terms.

Adam & Eve/DDB won the business in May 2013 after beating the incumbent, McCann London.

AdAge: Wieden & Kennedy Wins Bud Light in U.S., Corona Globally

Just two weeks after Wieden & Kennedy and Heineken parted ways, the agency is taking over as the new lead agency for Bud Light in the U.S. The shop will also take on Corona outside the states.

The move marks the fourth agency change in less than four years for Bud Light, whose sales have been decline as more drinkers shift to craft beer. The Anheuser-Busch InBev-owned brew has been handled byBBDO, New York since mid 2013, and before that made stops at McGarryBowen and Translation after ending a long-running relationship with DDB.

W&K will also oversee Corona globally, but not in the U.S., where the beer is owned by Constellation Brands, not A-B InBev. Corona’s U.S. agency is Cramer-Krasselt.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.