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The Guardian: Paddy Power lorry campaign says: ‘Immigrants, jump in the back!
If there was any doubt that the world of marketing is often all but indistinguishable from online trolling by bedroom-dwelling teenagers, proof has arrived in the shape of a promotional campaign for a bookmaker which makes light of the plight of migrants trying to reach the UK via Calais.
The promotion for Paddy Power, which has attracted predictable ire on social media, is in the form of a lorry, currently en route from Dover to Calais. It carries the slogan: “Immigrants, jump in the back! (but only if you’re good at sport)” with images of Jamaican-born England footballer Raheem Sterling, Mo Farah, originally from Somalia, Samoa-origin rugby player Manu Tuilagi and England cricketer Eoin Morgan, who is from Ireland.
