Morning Update: Subaru Forester perfect for escaping monsters; Coke has a cure for social media addiction
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=NQkgmHEA5_E
Mashable: What’s the Best Car to Escape a Horrific Monster Attack?
“You’re driving along down a nice, quiet mountain road. You’re having a good time and enjoying the scenery when suddenly, a horrifying monster pops out of nowhere and starts swiping at you for no apparent reason. Your nice little getaway is officially ruined. Let’s just hope your car has four-wheel drive so you can escape safely.
This Subaru Forester commercial from Japan is not your average ad. The commercial uses special effects to highlight the Subaru Forester’s features — like dodging the monster’s blows and avoiding falling rocks and crumbling roads with ease.”
The Guardian: Tony Blair advised Rebekah Brooks on phone-hacking scandal, court hears
“Tony Blair advised Rebekah Brooks to launch a “Hutton style” inquiry into phone hacking at the News of the World at the height of the scandal over the issue, according to an email that has emerged at the Old Bailey trial.”
Reddit: Would you give your jacket to Johannes?
A hidden camera captures strangers giving a child who has had his jacket stolen warm clothing to promote donating warm clothing to children in Syria.
The Guardian: ‘Nude scanner’ mobile app ad banned for being demeaning to women
“A TV ad for a “nude scanner” mobile app has been banned for being demeaning to women.
The Advertising Standards Authority received 26 complaints that the ad, which aired during six episodes of Channel 4 soap Hollyoaks, was demeaning to women and was broadcast when children might see it.”
https://www.youtube.com/watch?v=7RR-r2n5DLw
Mashable: Salute to Moms of Paralympic Athletes Will Give You a Lump in the Throat
“It’s easy to forget that behind every successful athlete, there’s an army of people working to make his or her achievements possible.
Consumer packaged goods giant Procter & Gamble is on a mission to remind viewers of the most important member of this team: moms. P&G, which in early January rolled out atouching and very well-received ad saluting mothers of Sochi athletes is now giving a shout out to moms of athletes in the Winter Paralympics, which start March 7 in Sochi. “
https://www.youtube.com/watch?v=3kb1H_GUBPU
AdWeek: Ad of the Day: Samsung Inspires You to Stage Your Own Winter Olympics
“We’re deep into the third month of the 2014 Winter Olympics—that’s how long they’ve been going on, right?—and the Games’ gazillion sponsors are still rolling out TV spots in hopes that at least some viewers are still glued to their screens.
One of the prevalent themes this year has been kids getting inspired by Olympics athletes, often with heartwarming results. (The other major trend: AMERICA.) To promote its Galaxy line, Samsung, “the official smartphone partner of the U.S. Olympic Team,” jumps on the kid bandwagon with its own Sochi spot, “And … Go!”
Mashable: Coke Has a Cure For Your Social Media Addiction
“As any pet owner knows, Elizabethan collars are an effective way to get your dog or cat to stop itching themselves, but they look pretty much like torture devices.
All of which is to say that Coca-Cola’s solution to your social media addiction may strike you as a tad Draconian. “
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
Linkedin
topics
Morning update
