News

Morning Update: Subway’s dumps Jared as child sex allegations revealed; Hillary Clinton sells back to school wear; Diet Pepsi ‘awful’

Creativity: The Crowd Goes Wild — No, Really Wild — in Insane Nike/Footlocker Spot

A typical pick up game erupts into a madhouse experience in a funny new ad for Nike and Footlocker promoting Kevin Durant’s Nike KD8 shoe.

Created out of Wieden & Kennedy, Portland and directed by MJZ’s Steve Ayson, the spot shows a summertime crowd enjoying a nighttime tournament when one player makes a mad slam dunk.

jared fogle

AdWeek: Jared Fogle Will Pay $1.4 Million to 14 Underage Victims, Serve Prison Time and Register as Sex Offender

Jared Fogle solicited sex from minors and knowingly received and shared child pornography created by his now-imprisoned charitable foundation director, according to documents released today by the U.S. Attorney’s Office in Indianapolis.

The Associated Press reports that at a press conference today, prosecutors revealed details of the charges to which Fogle, a longtime Subway spokesman, is expected to plead guilty at a later date.

At today’s hearing a not guilty plea was entered on Fogle’s behalf; he will be released with an electronic monitoring device.

hilary clinton school gear

AdAge: Hillary Clinton Pushes Branded Back-to-School Gear

With the first day of classes looming, back-to-school shopping is well under way for parents, students and retailers. And now politicians are getting in on the action. Democratic presidential frontrunner Hillary Clinton is pushing her gear, including backpacks, bottle openers and plastic cups, to college students as they prepare to return to campus.

The collection — advertised as “back to school basics” on Ms. Clinton’s website — features new arrivals such as a “She’s Got Your Back(pack)” knapsack for $65; a $40 cell phone case; a $50 “College Pack” with a t-shirt, plastic cups, buttons, stickers and other items — “supplies for the semester ahead!” — the site crows; and the more affordable, $20, “Party Pack” complete with a bottle opener keychain and fake gold tattoos — to really get that campus mixer started.

The Guardian: Paris shootings survivor sues French media for ‘putting his life in danger’

 

A graphic designer who hid under a sink for eight hours to escape the Charlie Hebdo gunmen is suing French television and radio stations, accusing them of putting his life in danger by revealing his presence.

On 9 January, two days after Saïd and Chérif Kouachi killed 12 people in an attack on the magazine’s offices, they arrived heavily armed at a small printing firm on a quiet industrial estate in Dammartin-en-Goële outside Paris, on the run from police.

Digiday: The Internet’s verdict on the new Diet Pepsi: ‘Awful’

The reactions to the new formula on social media seem to contradict what Pepsi found during its two year-long internal testing. Three quarters of consumers who tested the new formula liked the taste and responded favorably, according to Pepsi.

There has also been a surge in the number of users posting on Pepsi Facebook page over the past 10 days, according to social analytics firm, Socialbakers. Pepsi has received 452 fan posts on its page over the past 10 days out of which 51 percent were about Diet Pepsi and 25 percent mentioned the word “aspartame.”

Mumbrella Asia: Man United is Asia’s most popular football club, but Lionel Messi is the region’s favourite player

Manchester UnitedManchester United is by far the most popular football brand in Asia – except in Japan where AC Milan is the most favoured club, according to a study by sports marketing agency Octagon.

The Red Devils topped a survey of 1,200 people, or 200 per market, in Singapore, Indonesia, Malaysia, South Korea and China. Rival English Premier League clubs Liverpool, Chelsea and Arsenal also featured highly in Southeast Asian countries, while European clubs such as Barcelona and Real Madrid are more popular in China and Japan.

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