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Morning Update: Super Bowl ads recreated in Lego

AdWeek: These Super Bowl Ads Recreated in Lego Are Actually More Fun Than the Real Thing

Just when we thought we were Super Bowl’d out, we find something that makes the takes the magic of this year’s ads and reimages it—IN LEGO!

British animation house A+C Studios is behind the Brick Bowl—a three-minute journey through some of this year’s Super Bowl ads, edited together as a story. It took them 36 hours following the final whistle to deliver the video, which it calls “a new take on the world’s most expensive advertising space.”

AdWeek: HTC’s Absurd Rap Anthem Is So Joyously Bad, You Have to Love It

“We own the universe. Galaxy is overrated.”

If you enjoy that level of hyperbole from a scrappy smartphone underdog like HTC, you’re going to love the brand’s ridiculously self-indulgent new rap video, “Hold the Crown.”

Touting the HTC One as nothing less than “the greatest smartphone ever created,” the song features rapper Doc G, best known for joining legendary hip-hop and soul group P.M. Dawn during its 2005 comeback.

Screen Shot 2015-02-04 at 8.21.28 AMCampaign US: KFC trolls Rich Kids on Instagram

KFC has its sights set on the so-called “rich kids” of Instagram, with a campaign that recreates some of their nauseating images with added fried chicken.

The campaign promotes the Smart Menu, a low-priced KFC meal deal in Romania. The activity was created by MRM Romania.

Mashable: YouTube trounces Facebook in Super Bowl ad views, but not shares

There was a close game between the New England Patriots and the Seattle Seahawks on Sunday at the University of Phoenix Stadium. But in other arena, YouTube handily defeatedFacebook — at least in terms of Super Bowl ad views.

Facebook videos, however, got shared five times more than YouTube ads.

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