Morning Update: Syfy cuts Jared Fogle from Sharknado 3; P&G sells chunk of beauty brands to Coty Inc
AdWeek: Yodeling Country Man Charms Stressed City Dwellers on Live Ad in Swiss Tourism Stunt
Here’s a fun stunt. To promote tourism, the rural Swiss region of Graubünden got an affable gray-bearded man to yell in real time from a digital screen to passersby in Zurich’s main train station—trying to lure them with sweet yodeling and a free ticket to an impromptu vacation in a pastoral mountain town.
The take-it-now-or-leave-it twist is basically a local version of Heineken’s Departure Roullette campaign from a couple years back, which offered travelers already at JFK Airport a vacation to a unknown exotic location if they agreed to drop their existing plans.
The Guardian: Hollywood rebels: why directors are trashing their own films’ trailers
The directors of Jurassic World and Terminator Genisys have criticised the movies’ marketing campaigns, saying they contain spoilers and misrepresent their work. Does their unusual honesty point to a wider crisis in Hollywood?
Ever since Marlon Brando slurred: “Whaddya got?” to a friendly bobbysoxer’s enquiries, it has been clear that cinema loves a rebel. Everyone and everything, from Star Wars to Tony Hancock, likes to give the word an airing, and fight their corner. Often, however, it seems as if film-makers themselves are the least rebellious creatures of all. Shackled by funding obligations, corralled by marketing teams, subdued by press campaigns, directors tend to be docile beasts, the least truculent, most accommodating figures in the creative arts spectrum. With so much cash – and the fate of entire corporations – riding on their efforts, it’s not hard to understand why.
The Wall Street Journal: P&G’s Brand Exits Are Another Headache for Madison Avenue
Procter & Gamble Co. just agreed to sell a hefty chunk of its beauty brands to Coty Inc.
This latest move in a series of divestitures helps P&G slim down the number of brands under its helm and trim costs. But it means yet another headache for Madison Avenue advertising agencies that are already grappling with a wave of accounts under review from cost-conscious clients.
P&G, the world’s largest advertiser, said on Thursday that it will combine 43 of its beauty brands, such as Clairol hair dyes, Covergirl makeup and Hugo Boss perfume, with Coty in a deal worth about $13 billion. P&G isn’t selling all of its beauty business. It’s retaining hair, skin and personal care brands such as Pantene shampoo, Olay facial moisturizers and SK-II cosmetics.
AdAge: Syfy Cuts Jared Fogle From ‘Sharknado 3: Oh Hell No!’
Embattled Subway endorser Jared Fogle is suddenly so radioactive that even the glorious trashfest “Sharknado 3: Oh Hell No!” has to steer clear.
NBC Universal’s Syfy, which will premiere the sharks-and-meteorology TV movie next Wednesday, said Thursday that a cameo Mr. Fogle shot earlier this year has been excised. The decision to edit him out of the film comes after the FBI raided his Indiana home as part of an ongoing child pornography investigation.
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