Morning Update: Terror attack on Paris newspaper Charlie Hebdo kills 12

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The New York Times: Terror Attack on Paris Newspaper, Charlie Hebdo, Kills 12

At least two masked gunmen on Wednesday burst into the Paris offices of a satirical newspaper that had drawn threats for lampooning Islam, killing 12 people in a methodical hail of gunfire, fleeing by car as they battled on the street with the police and setting off a wide manhunt for the killers.

There were unconfirmed news reports late Wednesday that the police had arrested three suspects, all French nationals, including two brothers.

AdWeek: Newcastle Begins Ambush of This Year’s Super Bowl by Crashing the Doritos Campaign

You might remember Newcastle Brown Ale’s antics around last year’s Super Bowl—a little stunt from Droga5 called “If We Made It” that imagined what a Newcastle Super Bowl ad might have looked like if they could have afforded one.

The whole thing went pretty well, to say the least.

Given that success, Newcastle obviously had to screw with this year’s game, too. And so it begins its 2015 Super Bowl ambush with the video below—in which the brewer, which still doesn’t have $4 million lying around, pretends to crash a certain “Crash the Super Bowl” contest by a certain unnamed snack-chip maker (OK, Doritos), so that it can get on the Super Bowl for free.

AdAge: Saatchi & Saatchi Worldwide Reorganizes, U.S. to Report Into Singapore

In his first move since taking over as Saatchi & Saatchi Worldwide CEO on Jan. 1, Robert Senior has ditched the agency’s traditional geographical regional structure and split the network into two clusters: “established markets” and “dynamic markets.”

He banished his own role as CEO for Europe, the Middle East and Africa, as well as Chris Foster’s role as CEO of Asia Pacific. Mr. Foster, who is based in Singapore, will remain chief operating officer of the network, and the CEOs of all established markets — which include the U.S., the U.K., Germany, Italy, China and Australia — will report to him.

Campaign: Social media users flock to show support after Charlie Hebdo shooting

Social media sites like Twitter have been flooded with messages of support for the victims of the attack on the French satirical magazine, Charlie Hebdo, in Paris today (7 January) that left 12 people dead.

The top three trending subjects on Twitter in the UK at the time Campaign published this story were #CharlieHebdo, #JeSuisCharlie and then #ParisShooting. The hashtag #CharlieHebdo had been mentioned more than 1.8 million times on Twitter at the time of writing.


AdAge: NBC Still Not Sold Out of Super Bowl Ad Inventory

NBC is still trying to sell a bit more Super Bowl ad inventory, with a handful of units left and about 95% of its commercial time sold.

“We fully expect to meet or exceed our sales goals,” said Seth Winter, exec VP-sales and sales marketing, NBC Sports Group and NBC Universal News Group.


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